Increasing website traffic is the primary goal of all managers, webmasters, and digital marketers, and they spend all their efforts on increasing that. But what is website traffic, and what are the best ways to improve that? When you’re launching a website for the first time (or just starting the process of learning SEO), there are a few basic principles you should follow, some of the most important of which are:
- Keyword search
- Optimizing title tags and meta tags
- Optimum content production
What happens next? The article “Ultimate Guide To SEO Technical Audit” introduces website traffic. In this article on the smart strategy, we present 5 SEO techniques that can help increase your website traffic and explain how to implement each.
What is website traffic?
Website traffic refers to the number of users who visit a website and its pages. This incoming traffic is measured based on the number of visits, sometimes called a session. Increasing site traffic is one of the key performance indicators ( SEO KPI) in digital marketing and shows the effectiveness of a business’s programs and strategies in attracting audiences.
Methods of increasing website traffic with SEO
If we want to name three essential options to increase website traffic, one is optimization for search engines or SEO. During the day, many searches are done in search engines, especially Google, and users enter the desired site by clicking on the displayed results. Therefore, the better SEO you have and the higher you are on the first page of Google, the more traffic you should expect to see on your site.
1- Find the best pages of your competitors
Your website traffic can improve with more information about your competitors’ SEO strategies. Understanding the competitor’s strategy gives you a different insight and analytical power. You can use this knowledge to your advantage by understanding why a particular method is successful.
A practical starting point is to find the best pages of each competitor’s website. This way, you can know the source of incoming traffic and the factors that influence and promote them. Analyzing your competitors’ best pages will provide you with valuable information on topics such as:
- Content/keyword gaps
- Deficiencies related to links
- An opportunity to improve current content
- Keyword inefficiency
But how to identify the best competitor pages? It is not difficult at all! You can go to the SEMrush Organic Research tool and enter the URL of one of your competitors.
By doing this, the SEMrush tool displays an estimate of that website’s organic traffic and an overview of its performance; But more is needed, and you need a deeper insight.
So open the Pages tab and sort it by traffic. By doing this, you will see which of the competitor’s website pages is performing the best in attracting organic traffic.
You can quickly identify the powerful pages of your competitors. However, you need to get a deeper insight by understanding why these pages are so powerful and how you can direct some of their traffic to your website by creating a proper strategy.
Go to the Competitors tab in the SEMrush tool. In addition to displaying a list of competing domains, this section provided information about the number of shared keywords and estimated traffic. You can then analyze these domains separately to gain detailed insight into which pages perform best in your industry.
2- Determining the content strategy based on keyword gap analysis
When it comes time to create a content strategy, there are usually two main areas to focus on:
- Optimizing current content
- Creating new content
Optimizing existing content is often the most effective step to start. Seeing the benefits of improving existing content is much easier and faster. Most websites eventually reach a stage where all of their content have optimized.
In the next step, you should focus on creating new content. But doing this blindly and without insight is one of the most significant SEO and website optimization mistakes. Instead, you should start creating content with specific goals and have a compelling reason for creating any content. You must spend enough time designing and developing an intelligent strategy for generating new content.
One of the fastest ways to advance your content plan is keyword gap analysis. This will help you identify important keywords for which your competitors rank in the SERPs (and you aren’t). Then, with this insight, you can create content centered around these keywords and their related topics and thus fill the keyword gaps on your website.
3- Use digital PR to get valid backlinks
How to get proper backlinks is one of the biggest challenges in SEO.
Backlinks are one of the three main factors in ranking pages on Google to increase website traffic. Although there are many and varied strategies for creating backlinks that can help your website get relevant and valuable backlinks, the fact is that it is difficult to achieve the desired and effective result through many of these strategies and tactics.
The best way to attract the attention of other websites to create relevant and high-quality links to your website and improve the site’s external SEO status is to produce unique and appropriate content that can naturally become popular on the Internet. In addition, creating good content has positive results: Good content will turn your content into editorial links, so the more valuable content you have, the more likely someone else will find that content beneficial and link to it.
It goes without saying that if the manager or owner of another website considers your content valuable and links to your article without your request, we call that link an editorial or editorial link.
One tactic that can help you get the correct editorial links by creating great content is digital public relations (DPR).
This tactic creates and promotes helpful content among editors, journalists, and publishers who address topics related to your content in their articles and link to your content. Examples include infographics, research studies, spreadsheets, tools, and expert insights.
Here you need to implement a PR mentality with an SEO-based approach. Digital public relations means preparing advertising content as a press release and creating and promoting valuable content based on a coherent and helpful strategy that is worth linking in the real sense. Good content can generate a lot of editorial links for you.
The benefits of digital public relations are not limited to getting links from other sources and increasing website traffic, and some of its other advantages include:
- Driving referral traffic
- Create social interaction
- Increase brand awareness
- Facing customers who are using your content online
- sales increase
4- Improving the website’s organic click rate using PPC testing
CTR or click rate is one of the other factors in page ranking and increasing website traffic. But first, let’s break down the elements that can affect your website’s click-through rate. These elements are usually:
- Title tag
- Meta description
Creating and using which title tag and meta description can lead to the highest click-through rate?
You should try this!
If you don’t want to wait long for the best result, you can use the PPC test to evaluate your title tags and meta description.
Even if you haven’t set up and run a commercial PPC (pay-per-click) campaign (or don’t need one), it’s still worth creating a few ads to evaluate different combinations of titles and meta descriptions.
Try at least three titles with similar meta descriptions to determine the best title tag.
If your ads get enough clicks, you can continuously rewrite your title tags and meta descriptions using data from their performance to improve your website’s organic click-through rate.
5- Optimizing the People Also Ask section
The search engine results page in 2020 and beyond will be broader than just ten blue links on the first page, and intelligent SEOs should try to make the most of the features in the SERP.
According to SEMrush Sensor, on average, 40-42% of search results pages from both desktop and mobile now have a PAA section. The “People Also Ask” section is the same question shown as a box in the SERP.
Paying attention to the PAA sector has many reasons. However, here are some of the most important reasons:
- By this section, you can rank twice on the first page of SERP. Your website will be on both the first page and the PAA section.
- With more than 75% of PAA results appearing in the top three SERP results, your website can rank prominently at the top of the results page as an answer to a user’s query.
- PAA can improve search questions or queries that Google is trying to interpret.
In this article on smart strategy, we dive deep into 5 effective Methods to increase website traffic.
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