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breadcrumb navigation
December 01, 2022 Blog 0 Comment

What is breadcrumbs navigation? How does it affect SEO?

Breadcrumbs are a type of navigation route on websites that significantly impact SEO, and Google attaches great importance to them. For example, it may have happened that you have no information about the navigated path after entering a site and reading the contents and numerous pages. A Breadcrumb ...
on page seo
November 28, 2022 Blog 0 Comment

what is on page SEO? principles & checklist

On page SEO includes all the principles we do inside the site to achieve better results in search engines and increase site traffic, and is directly related to the density of keywords and metatags. The article “An Ultimate Guide to SEO (Search Engine Optimization)” introduces on-page SEO. Conti...
duplicate content
November 26, 2022 Blog 0 Comment

Duplicate content, reasons, and solutions to fix it

First of all, I should say that there is no duplicate content penalty. You will not receive any message from Search Console that you have duplicate content. But having duplicate content creates problems for your website and SEO. I will give you an example: when you are shown completely identical con...
snippet | smart strategy
November 22, 2022 Blog 0 Comment

What is a snippet and How to use that

The snippet in computer programming is a small part of the text or programming code with re-usability. Usually, snippets are added to larger programming modules in the form of small operational units, and they are used to facilitate programming and commonly used actions. In the Google search engine,...
seo (search engine optimization)
November 16, 2022 Blog 0 Comment

An Ultimate Guide to SEO (Search Engine Optimization)

When we are looking for something, the first option is searching in Google. For example, if you want to order a pizza, you first search for the restaurant, and sometimes you may add the name of your neighborhood at the end of the world. Now the question is, how is the restaurant ranking first in [&h...
keyword research - smart strategy
November 15, 2022 Blog 0 Comment

An ultimate guide to keyword research

The competitive content creation market is so hot these days; Businesses are looking to attract more customers, and one of the most cost-effective ways to achieve this goal is to work on website content. The starting point of all digital marketing campaigns is using keyword research services. The pu...
featured snippets
November 12, 2022 Blog 0 Comment

What are the featured snippets?

What are the featured snippets? If you’re a regular Google user, you’ve probably noticed that the information displayed on SERPs constantly evolves to meet Google’s mission of “organizing the world’s information and making it widely accessible and useful.” As a re...
backlinks | smart strategy
November 09, 2022 Blog 0 Comment

What are backlinks? The effect of backlinks on SEO

When a website links to another website, a backlink is created. A backlink is also called an inbound link because it causes people to “enter” our site. An external link is another title of a backlink. This name is because users are directed “outside” of the website where they...
social media marketing | smart strategy
November 06, 2022 Blog 0 Comment

social media marketing staretegy – Techniques and tricks

Do you need help getting your social media marketing strategy up and running? Do you know what social media marketing involves? Since the use of social media has increased significantly, many have looked at the social network as an advertising platform. But social media marketing is challenging and ...
influencer marketing | smart strategy
November 02, 2022 Blog 0 Comment

influencer marketing: 0 to 100 of getting started

Influencer marketing is a very effective method in digital advertising. In this method, brands collaborate with influential people or pages with many fans on social networks to promote their product or brand using the credibility of their opinions in the eyes of their audience. According to research...
AI in marketing | smart strategy
November 01, 2022 Blog 0 Comment

AI Marketing: definition and applications

Many companies, especially their marketing department, have considered artificial intelligence a viable solution to improve and enhance their customers’ user experience. By using AI in marketing, marketers can completely understand their target audience. Understanding the customer will improve...
how to create facebook ads | smart strategy
October 29, 2022 Blog 0 Comment

How to create Facebook ads? Account settings in 7 steps

How to create Facebook ads? As a social media manager, understanding how to create Facebook ads is essential to your marketing strategy. Facebook ads can improve your business’s social media presence without breaking the budget.  In this post from the smart strategy blog, we provide you with ...
types of facebook ads | smart strategy
October 29, 2022 Blog 0 Comment

What are the best types of Facebook ads?

What are the best types of Facebook ads? Facebook ads, like YouTube, Instagram, and Google Ads, are the most popular advertising methods in the world. Facebook ads are the fastest ways to reach new customers. In addition, accurate Facebook targeting allows you to reach your target audience and deliv...
social network advertising | smart strategy
October 25, 2022 Blog 0 Comment

7 best social network advertising platforms

Social network advertising has become an integral part of the activities of all companies and startups today. Until a few years ago, you could easily attract new customers and make a good income with a few daily posts on social networks. However, advertising has changed entirely in the modern world ...
Best Digital Advertising Platforms In The World
October 23, 2022 Blog 0 Comment

Best Digital Advertising Platforms In The World

Today, digital marketing has replaced old marketing methods and brings many benefits to businesses at an affordable cost. Click advertising are effective and relatively low-cost strategy in digital marketing. However, you need to find the right platform for your business to get the best results from...
adwords management | smart strategy
October 22, 2022 Blog 0 Comment

The Ultimate Guide to AdWords Management

AdWords management is the process through which Google ads campaigns are created and optimized to get the most efficiency and ROI. In the article “An Ultimate Guide to SEO (Search Engine Optimization)” we introduce AdWords Management. In this article on the smart strategy blog, we provid...
ppc vs cpc | smart strategy
October 20, 2022 Blog 0 Comment

What is the difference between PPC vs CPC?

PPC vs CPC? If you are new to the world of Click Ads, you may come across many confusing metrics. Two metrics that marketers use more are PPC and CPC. These words mean pay per click (PPC) and cost per click (CPC). A quick answer to the above question can be enough, but it can […]...
seo technical audit | smart strategy
October 19, 2022 Blog 0 Comment

Ultimate guide to SEO technical audit – full checklist

You may have the best possible website with the best content, But if your technical SEO is not suitable, this valuable content will never reach the proper rank and position. At the most basic level, search engines, including Google and others, must be able to find, crawl, render, and eventually ind...
AMP | Smart Strategy
October 10, 2022 Blog 0 Comment

What is AMP? how does it work?

Today, one of the biggest challenges facing online advertising companies is mobile users. Customers increasingly use mobile to communicate, research, and view online content. They are becoming more intelligent, educated, and less patient with slow pages and ads. In this situation, a few seconds can...
principles of native ads | smart strategy
October 09, 2022 Blog 0 Comment

8 principles of native ads – do’s and don’ts

The previous article in the Smart Strategy blog introduced native ads and 7 Steps To Creating Successful Native Ads campaign. Familiarity with the principles of native ads is essential to create a successful campaign, which we will explain in this article on the smart strategy blog. Use the followin...
October 06, 2022 Blog 0 Comment

7 steps on how to Create native ads

Evidence shows that traditional forms of advertising are not as effective as they used to be. Most people find native ads more reliable and attractive than traditional ads and pay more attention to the content of native ads. So you get more clicks and sales from native ads compared to other ad form...
utm link | smart strategy
October 05, 2022 Blog 0 Comment

What is a UTM link and how to create it?

Successful marketers use many tools to track and measure the effectiveness of their digital marketing campaigns; the UTM link or Urchin Tracking Module is one of these tools that marketers use today to follow a digital campaign. In this article on the Smart Strategy blog, we would like to explain th...
targeted advertising | Smart Strategy
October 01, 2022 Blog 0 Comment

Targeted advertising; types and benefits

Targeted advertising is one of the marketing methods to provide advertisements to customers that reflect their characteristics, interests, and buying behavior. Targeted advertising is usually done using customer data to segment audiences based on factors such as basic demographics, purchasing intere...
Lead Nurturing | Smart Strategy
September 30, 2022 Blog 0 Comment

7 amazing and effective tricks in Lead Nurturing

Since companies choose inbound marketing to generate more leads, the importance of a practical information nurturing strategy becomes more apparent. In most cases, only a tiny percentage of your incoming leads are ready to buy immediately, and nearly 90% of incoming leads do not lead to a purchase. ...
click advertising campaign | Smart Strategy
September 29, 2022 Blog 0 Comment

A complete guide to designing a click advertising campaign

With the expansion of the digital space and the acceptance of internet businesses, many solutions have been created to attract users and increase the number of site visits; one of the most effective methods is the design of a click advertising campaign. Internet businesses and sites need to be seen ...
artificial intelligence and online advertising | Smart Strategy
September 28, 2022 Blog 0 Comment

Effects of Artificial Intelligence on Online Advertising

How does artificial intelligence affect online advertising, and what developments have the digital marketing world made with this technology? We will address this central question and several frequently asked questions in this article. However, before discussing the effects of artificial intelligenc...
advertising trends in 2022
September 25, 2022 Blog 0 Comment

5 practical advertising trends in 2022

With the presence of the Corona Pandemic worldwide, the advertising industry faced a partial halt and experienced significant changes. The advertising industry has also changed with reducing the Corona pandemic and returning to everyday life. What are the changes in the advertising industry? What ar...
application of AI in marketing
September 24, 2022 Blog 0 Comment

6 Applications of AI in marketing and advertising

The applications of AI in marketing and advertising are vast and diverse. These applications play an important role in the artificial intelligence-based market.This article on the smart strategy blog will discuss the six critical uses and applications of AI in marketing and advertising. What are the...
push notification | smart strategy
September 22, 2022 Blog 0 Comment

What is push notification advertising?

Push notification advertising is a kind of online advertising sent directly to the intended user’s digital device, so they don’t necessarily compete for space on the publisher’s website. Due to their nature, push notification ads often have a good share of click-through rates (CTR)...
performance marketing
September 21, 2022 Blog 0 Comment

4 creative tactics for improving performance marketing

Performance marketers are constantly thinking of ways to optimize their advertising campaigns. But sometimes, in experiments and analyzes, a primary element that is ignored is creativity. So here are some creative ways to improve campaign performance. These methods are based on decades of experience...
native ads
September 20, 2022 Blog 0 Comment

Native Ads or Google Ads? Which one is more effective?

Online businesses need advertising in different spaces to be seen, attract customers and succeed in online competition. But maybe you have entered a site, faced many annoying ads, and left the site without taking any particular action. Native Ads is a kind of advertising that makes it possible to di...
online advertiing headline | smart strategy
September 19, 2022 Blog 0 Comment

15 attractive online advertising headlines

Writing an online advertising headlines requires a series of tactics and creativity to convince the audience to read the content and click on the advertisement in the best possible way. If your headline fails to do this, practically everything you’ve done will be for naught. So, how do you wri...
September 18, 2022 Blog 0 Comment

Mobile First Index algorithm

Mobile First Index means that Google’s priority for ranking sites is the mobile version, and the second priority is the desktop. In the past, when users searched the Internet, the desktop version of your site was Google’s leading benchmark for ranking. But with the advent of mobile phone...
online advertising optimization
August 19, 2022 Blog 0 Comment

5 online advertising optimization strategies

What does online advertising optimization or PPC optimization mean? How can we get the most out of our click ads? Online advertising can help you rank higher in search results for the keywords that matter most to your business. One of the best things about this strategy is that it takes no time to...
online advertising
August 17, 2022 Blog 0 Comment

The impact of online advertising on SEO

There are different opinions about the relationship between SEO and online advertising. Therefore, to better understand the relationship between advertising and SEO, it is crucial to examine this point. On the one hand, it is in the interest of Google to provide users with engaging content. On the o...
google discover
August 15, 2022 Blog 0 Comment

What is Google Discover? How to SEO content for that!

Google Discover is a valuable tool that can help you significantly increase your website traffic. Google Discover was introduced on September 24, 2018, as an updated version of Google Feed (which was replaced by Discover a year after its introduction). Google decided to rename the Google Feed featur...
page layout algorithm
August 12, 2022 Blog 0 Comment

What is Google Page Layout Algorithm?

Google first published the Page layout algorithm in 2012. Although several years have passed since the release of this algorithm, many users still ask questions about this algorithm. In the article “An Ultimate Guide to SEO (Search Engine Optimization)” we introduce Google Page Layout Al...
Sitewide link
August 10, 2022 Blog 0 Comment

What is the Sitewide link in SEO, and why not use it?

Since the introduction of the  Penguin algorithm, google has classified links based on their usefulness or spam into different categories. Hence, the backlinks in the link farm, buying backlinks, exchanged backlinks, the backlink in the Private Blog Network, and now the sitewide backlink- were pla...
google dance keypoint
August 02, 2022 Blog 0 Comment

Google dance keypoints: how to use google dance algorithm?

In past articles, we have explained the Google Dance algorithm and its related topics, like: What Is Google Dance Algorithm Or Google Dance? How Did Google Dance Algorithm Come About? The Impact Of Google Dance On Startup Sites and so on. In the article “An Ultimate Guide to SEO (Search Engine...
Dofollow, Nofollow, Sponsored and UGC links | smart strategy
July 16, 2022 Blog 0 Comment

Dofollow, Nofollow, Sponsored and UGC links effects on SEO

You have different choices when you are planning to link to a site. In the first step of external SEO, you can choose whether your link transfers the credit of your site to the destination site or not. Recently, Google has provided web admins with the possibility to add more details to links, whethe...
seed keyword
July 15, 2022 Blog 0 Comment

What is seed keywords in SEO?

Maybe every time you start a new SEO project, you have to face the dilemma of where to begin your work. Especially when the field of work is unique to you, this problem becomes more serious; Because you are not yet familiar with the terms and issues of the new area, nor do you have […]...
Google Disavow link tool
July 14, 2022 Blog 0 Comment

Complete Guide on How to Disavow links

Types of backlinks, including Dofollow, Nofollow, Sponsored, and UGC links, help your site receive more credit and get a better position in Google results. But if you do link building incorrectly and send spam and low-quality links to your site, you have made a big mistake. After that, you should tr...
google pigeon algorithm
July 13, 2022 Blog 0 Comment

Google pigeon algorithm; how does it affect the local SEO?

As you know, Google uses different algorithms for different reasons. The main goal of these algorithms is to provide the best possible result to the users and to reach the desired result in the shortest possible time. For example, one of Google’s algorithms is the pigeon algorithm, which creat...
passage indexing
July 12, 2022 Blog 0 Comment

How Google Passage Indexing algorithm takes us to rank 1?

Google Passage Indexing algorithm is also known by other names such as Passage Ranking. The main goal of launching this algorithm is to deliver the best-desired result to the user in the shortest possible time. In the article “An Ultimate Guide to SEO (Search Engine Optimization)” we int...
website speed
July 11, 2022 Blog 0 Comment

Optimizing site speed and its impact on SEO

About a decade ago, Google announced that site speed affects web search rankings. Although this post did not clarify the impact of rate on orders, website managers reading this notice understand that website speed optimization should be at the top of their development plans. In addition to the benef...
July 10, 2022 Blog 0 Comment

What is schema? How does it affect SEO?

Schema markup is the behind-the-scenes code on your site. Humans will never see it. Read this article on the smart strategy blog for more information. What is schema? Search engine bots aren’t that smart. They cannot read and understand your content like those who read your posts. For example,...
ssl certificate
July 09, 2022 Blog 0 Comment

Why Your Website Needs an SSL Certificate

In many cases, business owners and organizations take their website security for granted and then pay a high price for their negligence. You may lose your private information or business data if your websites are not equipped with a vital SSL certificate. Unfortunately, business owners are unaware o...
google BERT algorithm
July 08, 2022 Blog 0 Comment

Google BERT algorithm, the power of AI in SEO

When you thought that internet search was perfect and couldn’t get any better, Google started designing and releasing its most significant and brightest algorithm in the last five years. This algorithm, known as BERT, is based on artificial intelligence that helps Google robots understand the ...
google mum algorithm
July 07, 2022 Blog 0 Comment

Google MUM: From Definition To Applications

Understanding natural language for search engines is a complex task, but thanks to Google’s continued investment in artificial intelligence, it has reached a whole new level. In 2021, Google introduced a new Multitask United Model or google MUM. According to the google MUM update, Google has r...
google freshness algorithm
June 23, 2022 Blog 0 Comment

Content Freshness algorithm, missing piece in SEO puzzle

Link building techniques and keyword planning, Panda algorithm, Penguin algorithm, and … are some topics our ears are used to hearing, but among these missing pieces, some are much harder to find! Unfortunately, Google’s Freshness algorithm is one of the missing pieces of the SEO puzzle ...
sandbox algorithm
June 22, 2022 Blog 0 Comment

What is the Google Sandbox Algorithm?

Google’s sandbox algorithm, like a filter, separates new sites from other sites. While browsing the Internet, you may not realize that about 380 new sites are created every minute. This number indicates that more and more websites will compete in cyberspace over time. The virtual arena has a s...
google panda algorithm
June 21, 2022 Blog 0 Comment

Google Panda algorithm

What is the Panda Algorithm? Complete tips for the Google Panda algorithm! Panda is the official name of Google’s algorithm created to combat short, low-quality content. This algorithm reduces the chances of displaying poor quality, fast and worthless content in search results and gives qualit...
google penguin algorithm | smart strategy
June 20, 2022 Blog 0 Comment

Google Penguin Algorithm

In 2012, Google unveiled its new anti-spam algorithm. The primary purpose of this algorithm was to fight against abnormal link building or spam. The new algorithm later became known as the Penguin Algorithm due to a tweet from Matt Cutts. Although Google has officially confirmed the name, the philos...
met tags smart strategy
June 19, 2022 Blog 0 Comment

The most important Meta Tags understandable for Google

Meta tags are an excellent tool for you to introduce your site pages to search engines. In a part of its guide, Google has introduced understandable meta tags for itself and explained the use of each of them. Each of these tags can have a different use. For example, some are used to better introduce...
meta description tag
June 18, 2022 Blog 0 Comment

What is a meta description? 5 Tips in SEO Meta Description

Among meta tags, meta descriptions are critical. The meta description tag provides a summary of the site content and is used for better identification by search engines. In the past, meta descriptions played an essential role in your ranking in search engine results. However, Google has stated that ...
buying backlink smart strategy
June 17, 2022 Blog 0 Comment

Why buying backlinks is wrong?

Although webmasters know about the positive of link building, including Dofollow, Nofollow, Sponsored and UGC links, they are also aware of the negative impact of buying backlinks on SEO and getting a lot of inappropriate links. One of the common questions that arises is, “What is the effect o...
paraphrasing algorithm
June 16, 2022 Blog 0 Comment

Paraphrasing algorithm for content production by Google

Google recently unveiled research to design a new algorithm. Google’s Paraphrasing algorithm can examine the content of multiple web pages and produce a recent, dedicated article based on them. So far, we have introduced several Google algorithms, such as Google Dance and Rank Brain, in other ...
CTR effects on SEO
June 15, 2022 Blog 0 Comment

What is CTR and how does it affect SEO?

If you want to keep up with Google’s new algorithms and updates, strengthen your SEO and get a better position than your competitors, you should pay special attention to the CTR or click-through rate of users in Google results. In previous articles, we mentioned the Rank Brain algorithm and it...
seo consulting | smart strategy
June 02, 2022 Blog 0 Comment

Which SEO consulting team should we choose for business?

As you know, SEO is a long process, and the results can not be seen in the first days and weeks. For this reason, when selecting a set for the SEO consulting department or even in the early months of the selected team, it is impossible to quickly be informed of the proper functioning of […]...
seo consulting team | smart stratgy
June 01, 2022 Blog 0 Comment

SEO consulting and its most important parts

Digital Marketing and SEO Consulting discussions are some of the hottest topics for businesses. If you plan to expand your business, you will likely encounter digital marketing and SEO. SEO is one of the essential tools to achieve business goals, but what is SEO? SEO stands for Search Engine Optimi...
successful seo project | smart strategy
May 31, 2022 Blog 0 Comment

10 Common Reasons for Successful SEO Projects

SEO is a continuous process. Many collections use SEO to grow their business and try to use it to achieve their desired success. However, you should know that SEO projects fail for various reasons. In some cases, even though the digital marketing service provider is doing all the necessary work prop...
long tail keyword | smart strategy
May 30, 2022 Blog 0 Comment

What are long tail keywords? how to find them

What are long tail keywords? As we speak in the article “An Ultimate Guide to SEO (Search Engine Optimization)“,  you must have realized the importance of keyword research and using longtail keywords in the text. Unfortunately, long tail keywords have little search and competition. Also...
SEO kpi | smart strategy
May 27, 2022 Blog 0 Comment

SEO KPI – How to measure and evaluate SEO performance

All site activities are to improve the site ranking in Google SERP. To ensure the correctness of our SEO performance, we need a series of SEO KPIs. In the article “An Ultimate Guide to SEO (Search Engine Optimization)” we introduce SEO KPI. we will dive deep into essential SEO KPIs in th...
crawl budget | smart strategy
May 26, 2022 Blog 0 Comment

What is a crawl budget and why it is important for SEO?

In the article “An Ultimate Guide to SEO (Search Engine Optimization)” we introduce crawling. This article on the smart strategy blog discusses what a crawl budget is, the importance of a crawl budget for SEO, and how to increase it. So join us at the end of the article. What is a Crawl...
seo friendly paragraph | smart strategy
May 25, 2022 Blog 0 Comment

How to write clear and SEO friendly content?

When it comes to writing content, you are using several paragraphs! So you might think writing each section is simple and has no specific principles. However, to write each section, you must follow its regulations and rules to optimize it. In addition to the fact that users are reading the paragraph...
google dance algorithm | smart strategy
May 24, 2022 Blog 0 Comment

Google Dance algorithm; satisfied users with your content

You may have launched a site and noticed that your page rank in Google had changed significantly. Of course, this is a concern at first, but there is nothing to worry about! Google has created an algorithm called Google Dance to see how satisfied users are with your content. With the Google Dance al...
external SEO | smart strategy
May 23, 2022 Blog 0 Comment

Effective techniques in improving external SEO

To get the top ranking in Google results, you must do various activities, including a wide range of external and internal SEO. In the article “An Ultimate Guide to SEO (Search Engine Optimization)” we introduce external SEO. This article from the Smart Strategy blog lists essential exter...
ppc adevertising | smart strategy
May 20, 2022 Blog 0 Comment

How to increase the productivity of ppc advertising?

With the definitions of PPC advertising presented in the previous article, it is clear that implementing a PPC advertising campaign is almost simple and can be done in a short time. But it is essential to know that rushing and taking action without awareness will not only waste your time and money b...
qualitative data analysis | smart strategy
May 19, 2022 Blog 0 Comment

Complete guidance on methods of qualitative data analysis

Methods of qualitative data analysis are the key to successful qualitative research. Qualitative research is essential because it answers research questions and enables a deeper understanding of experiences, phenomena, and contexts. However, in many very complex studies, the quantitative research de...
rank brain algorithm | smart strategy
May 18, 2022 Blog 0 Comment

Comprehensive guide to Rank Brain algorithm

As you know, Google uses different algorithms like “Google Dance” to rate other sites. These algorithms determine which areas will be included in the initial results when you search for a keyword. Rank Brain algorithm is one of the newest algorithms used by Google, which has dramatically...
wikipedia for internal SEO
May 17, 2022 Blog 0 Comment

Internal SEO with Wikipedia: How to use Wikipedia for SEO?

Whether you are planning to produce content or developing a keyword strategy, one of the most important things you need to do is get to know more people who deeply understand your topic or have serious questions about it. In other words, understanding the audience’s language, questions, and in...
external seo with wikipedia
May 16, 2022 Blog 0 Comment

Awesome method to boost external SEO with Wikipedia

  Wikipedia is a popular encyclopedia that has the potential to boost your site’s SEO and get much better rankings in search results. In this article on the smart strategy blog, you will get acquainted with the methods of strengthening external SEO with Wikipedia.   Why is Wikipedia ...
instagram algorithm 2022
May 13, 2022 Blog 0 Comment

How will the instagram algorithm work in 2022?

This article will share how the Instagram algorithm works in 2022 for posts, stories, explorers, etc. Also, our tips will help you interact more with your business or brand on overall social networks.   The Instagram algorithm in 2022 If you have spent time researching Instagram strategy, you h...
seo mistake | smart strategy
May 12, 2022 Blog 0 Comment

8 Common But Dangerous SEO Mistakes New Businesses Make

There is always the possibility of SEO mistakes for any business. These mistakes can be unintentional or happen due to the repeated negligence of web admins. If you are aware of these events and errors and can manage them with your knowledge and experience, there is no need to worry. However, to gai...
seo campaign | smart strategy
May 11, 2022 Blog 0 Comment

What is an SEO campaign? 9 steps for your SEO

A consistent plan and continuity is the only way to succeed in any endeavor. You need specialized planning and continuity to have a better position in Google. By preparing an SEO campaign, you can determine the path to success of a site and know what to do and when. In this article on a smart [&hell...
site optimization | smart strategy
May 10, 2022 Blog 0 Comment

15 golden keys for site optimization (SEO)

SEO or site optimization determines the ranking and position of your site in search results. It does not matter what kind of site you have, whether you are in charge of a large office site or a small store site. A successful SEO strategy will help you get more online traffic, more customers, and thu...
pay per click advertising
May 09, 2022 Blog 0 Comment

What is pay per click advertising?

Pay-per-click advertising is a practical way to develop online businesses. In this article on the smart strategy blog, we intend to introduce, describe and review this type of marketing and explain the ways and methods of earning money through it.   Definition of Pay Per Click advertising? By a...
qualitative data analysis | smart strategy
May 01, 2022 Blog 0 Comment

Comprehensive introduction of qualitative data analysis

quantitative and qualitative research activities in knowledge-based and developed societies have become permanent and continuous. Variety in research methods requires a new approach to qualitative data analysis. The use of qualitative data analysis, along with other ways, is a new movement in the fi...
LinkedIn or Facebook | smart strategy
March 02, 2022 BlogSEOSMM 0 Comment

LinkedIn or Facebook Ads: Which is Better for Your Business?

LinkedIn and Facebook are two popular online advertising platforms. But do you know which one is right for your business? In this blog post, we’ll look at LinkedIn’s and Facebook ads’ strengths and weaknesses for making informed decisions.   LinkedIn advertising LinkedIn ads a...
Tools to evaluate Brand Awareness | smart strategy
February 28, 2022 BlogBranding 0 Comment

How to Evaluate Brand Awareness: Which Tools to Use?

As you know, if people don’t be aware of your product or service, they can’t buy it! Therefore, showing your product and services to the right audience is essential to achieve desired results. This is called brand awareness in the marketing literature. As a business owner, knowing your c...
Social Media Content | smart strategy
February 07, 2022 BlogSMMSMO 0 Comment

The Top 12 Types of Social Media Content to Create

Social media content is a vital part of any digital marketing strategy. It can be used to build brand awareness, attract new customers, and create a connection with your audience. However, to create successful social media content, you need to understand the different available types. In this post o...
Smart Strategy SEO Services
December 28, 2021 BlogSEO 0 Comment

What is SEO?

In the article “An Ultimate Guide to SEO (Search Engine Optimization)” we introduce SEO. SEO is the acronym for Search Engine Optimization, which is the process of getting web pages to rank higher in search engines. Search Engine Optimization comes from the words ‘Search Engine&#82...
paid advertising | smart strategy
December 25, 2021 Blog 0 Comment

Common Mistakes In Paid Advertising That You Should Avoid

In this article, we want to review some common mistakes in Paid Advertising or Online Advertising. Hopefully, this will help you to avoid the same mistakes in your online advertising strategies.  What online advertising has to offer is well-known. Advertisers are constantly trying to find new, inno...
Smart Strategy Online Advertising | smart strategy
December 25, 2021 Blog 0 Comment

Paid Advertising: What You Need to Know

Paid advertising is the act of paying for exposure, clicks, or conversions on an online platform. This can be done through social media, search engines, and other paid means to get the word out about your product or service. Online paid marketing offers many advantages over traditional forms of mark...
Pay Per Click Smart Strategy
December 13, 2021 Blog 0 Comment

Pay-Per-Click: The Ultimate Guide to PPC Marketing

In the world of business, advertising is one of the most important and beneficial, which helps to gain more customers and helps a business run effectively in the market. Parallelly, the importance of online advertising is rising day by day, and there are different forms of it. PPC is an abbreviation...
digital composite of coffee with laptop and SEO graphics
December 02, 2021 BlogDigitalSEO 0 Comment

significant points of SEO management report for managers

In this article on the smart strategy blog, we examine the SEO management report from an employer’s point of view to achieve significant issues for having the best possible results. So join us at the end of the article.   What is SEO Management Report? Examining information on social netw...
Email Marketing Platforms
November 29, 2021 Blog 0 Comment

Top 7 Email Marketing Platforms for Small Businesses

Businesses of all sizes are always trying to enhance the marketing efforts that will help them to grow their business exponentially. Email marketing is amongst the most efficient marketing tools that are bound to provide something in return. However, if companies want to tap into the true power of e...
google ads strategies
November 25, 2021 Blog 0 Comment

What are Google Ads pricing strategies?

Digital marketing is a complex process; you need to get enough information about how Google Ads pricing strategies work alongside advertising. This article discusses the most helpful elements for a better understanding of how these strategies work in Google advertising campaigns.   Significant ...
Digital Marketing Benefits
November 15, 2021 Blog 0 Comment

Top 13 Benefits of Digital Marketing for Your Business

In this time of digital era, growing a business through the means of traditional marketing will not be an effective way. The advancement of technologies and the Internet have provided us with various forms of promoting our brand and business internationally.  Companies of all sizes need a marketing...
Digital Branding
November 08, 2021 Blog 0 Comment

Everything about Digital Branding

Nowadays, the internet is a necessity of daily life and plays a vital role in the growth of all businesses. People of all age groups spend more of their time online than offline. Therefore, if you own a brand, it must have a digital presence. Find better digital branding management principles and ap...
Digital Marketing Strategy
October 25, 2021 Blog 0 Comment

What are the most effective digital marketing strategies?

According to a study, there are almost over 4 billion Internet users worldwide. Therefore, as a marketer, you should take full advantage of the digital world to grow your business. With digital marketing, it is simple to make a brand famous and provide a great customer experience. Furthermore, if yo...
How do I choose a digital marketing agency
October 20, 2021 Blog 0 Comment

How Do I Choose A Digital Marketing Agency?

The incorporation of digital technologies has helped businesses in their growth and marketing strategy to a great extent. Its impact is seen across the world and essentially drives business value. With the internet and technology development, Digital Marketing has become the most essential and popul...
Smart Strategy Digital Marketing Services
October 12, 2021 Blog 0 Comment

What are the Top Digital Marketing Services?

Accurate knowledge of digital marketing is vital to understand digital marketing services better and move further. Marketing is the action of trading products. If these actions can be made through social media, SEO, emails, or other digital sources, it’s digital marketing.   Digital marketin...
Online branding strategy
October 04, 2021 BlogDigitalManagementMarketing 0 Comment

Online Branding Techniques For Your Business

Let’s start with the intense reality; your brand can never strongly follow the national & international market without online Branding. Every company or organization requires fame. So, it is true that a trustworthy reputation is a fundamental technique for doing good business. The company&...
Planning an effective digital marketing plan
September 27, 2021 BlogDigitalManagementMarketing 0 Comment

How to make an effective digital marketing plan?

With the advent of the internet into our daily life, a significant change has happened in global business strategies. According to a study published by Forbes, a major part of the world population has internet access. It leads to the integration of technology advancements into all areas of business....