Bounce rate is a critical factor in evaluating the amount of interaction that the user has with your landing pages. This factor in Google Analytics shows the percentage of users who entered a website and left without any interaction with the total number of users who visited that page. In simpler te...

Keyword ranking in Google is a critical factor in better visibility of your business. With the boom of companies in the digital market, the competition in this field has become more complex. Over time, businesses realized that to succeed online and be seen by customers, they need to improve their si...

All managers, webmasters, and digital marketers want the most website traffic, and they spend all their efforts on increasing that. But what is website traffic, and what are the best ways to improve that? When you’re launching a website for the first time (or just starting the process of learn...

Breadcrumbs are a type of navigation route on websites that significantly impact SEO, and Google attaches great importance to them. For example, it may have happened that you have no information about the navigated path after entering a site and reading the contents and numerous pages. A Breadcrumb ...

On page SEO includes all the principles we do inside the site to achieve better results in search engines and increase site traffic, and is directly related to the density of keywords and metatags. The article “An Ultimate Guide to SEO (Search Engine Optimization)” introduces on-page SEO. Conti...

First of all, I should say that there is no duplicate content penalty. You will not receive any message from Search Console that you have duplicate content. But having duplicate content creates problems for your website and SEO. I will give you an example: when you are shown completely identical con...

The snippet in computer programming is a small part of the text or programming code with re-usability. Usually, snippets are added to larger programming modules in the form of small operational units, and they are used to facilitate programming and commonly used actions. In the Google search engine,...

When we are looking for something, the first option is searching in Google. For example, if you want to order a pizza, you first search for the restaurant, and sometimes you may add the name of your neighborhood at the end of the world. Now the question is, how is the restaurant ranking first in [&h...

The competitive content creation market is so hot these days; Businesses are looking to attract more customers, and one of the most cost-effective ways to achieve this goal is to work on website content. The starting point of all digital marketing campaigns is using keyword research services. The pu...

What are the featured snippets? If you’re a regular Google user, you’ve probably noticed that the information displayed on SERPs constantly evolves to meet Google’s mission of “organizing the world’s information and making it widely accessible and useful.” As a re...

When a website links to another website, a backlink is created. A backlink is also called an inbound link because it causes people to “enter” our site. An external link is another title of a backlink. This name is because users are directed “outside” of the website where they...

You may have the best possible website with the best content, But if your technical SEO is not suitable, this valuable content will never reach the proper rank and position. At the most basic level, search engines, including Google and others, must be able to find, crawl, render, and eventually ind...

Today, one of the biggest challenges facing online advertising companies is mobile users. Customers increasingly use mobile to communicate, research, and view online content. They are becoming more intelligent, educated, and less patient with slow pages and ads. In this situation, a few seconds can...

Successful marketers use many tools to track and measure the effectiveness of their digital marketing campaigns; the UTM link or Urchin Tracking Module is one of these tools that marketers use today to follow a digital campaign. In this article on the Smart Strategy blog, we would like to explain th...

Google Discover is a valuable tool that can help you significantly increase your website traffic. Google Discover was introduced on September 24, 2018, as an updated version of Google Feed (which was replaced by Discover a year after its introduction). Google decided to rename the Google Feed featur...

Since the introduction of the  Penguin algorithm, google has classified links based on their usefulness or spam into different categories. Hence, the backlinks in the link farm, buying backlinks, exchanged backlinks, the backlink in the Private Blog Network, and now the sitewide backlink- were pla...

You have different choices when you are planning to link to a site. In the first step of external SEO, you can choose whether your link transfers the credit of your site to the destination site or not. Recently, Google has provided web admins with the possibility to add more details to links, whethe...

Maybe every time you start a new SEO project, you have to face the dilemma of where to begin your work. Especially when the field of work is unique to you, this problem becomes more serious; Because you are not yet familiar with the terms and issues of the new area, nor do you have […]...

Types of backlinks, including Dofollow, Nofollow, Sponsored, and UGC links, help your site receive more credit and get a better position in Google results. But if you do link building incorrectly and send spam and low-quality links to your site, you have made a big mistake. After that, you should tr...

Schema markup is the behind-the-scenes code on your site. Humans will never see it. Read this article on the smart strategy blog for more information. What is schema? Search engine bots aren’t that smart. They cannot read and understand your content like those who read your posts. For example,...

In many cases, business owners and organizations take their website security for granted and then pay a high price for their negligence. You may lose your private information or business data if your websites are not equipped with a vital SSL certificate. Unfortunately, business owners are unaware o...

Meta tags are an excellent tool for you to introduce your site pages to search engines. In a part of its guide, Google has introduced understandable meta tags for itself and explained the use of each of them. Each of these tags can have a different use. For example, some are used to better introduce...

Among meta tags, meta descriptions are critical. The meta description tag provides a summary of the site content and is used for better identification by search engines. In the past, meta descriptions played an essential role in your ranking in search engine results. However, Google has stated that ...

Although webmasters know about the positive of link building, including Dofollow, Nofollow, Sponsored and UGC links, they are also aware of the negative impact of buying backlinks on SEO and getting a lot of inappropriate links. One of the common questions that arises is, “What is the effect o...

If you want to keep up with Google’s new algorithms and updates, strengthen your SEO and get a better position than your competitors, you should pay special attention to the CTR or click-through rate of users in Google results. In previous articles, we mentioned the Rank Brain algorithm and it...

As you know, SEO is a long process, and the results can not be seen in the first days and weeks. For this reason, when selecting a set for the SEO consulting department or even in the early months of the selected team, it is impossible to quickly be informed of the proper functioning of […]...

Digital Marketing and SEO Consulting discussions are some of the hottest topics for businesses. If you plan to expand your business, you will likely encounter digital marketing and SEO. SEO is one of the essential tools to achieve business goals, but what is SEO? SEO stands for Search Engine Optimi...

SEO is a continuous process. Many collections use SEO to grow their business and try to use it to achieve their desired success. However, you should know that SEO projects fail for various reasons. In some cases, even though the digital marketing service provider is doing all the necessary work prop...

What are long tail keywords? As we speak in the article “An Ultimate Guide to SEO (Search Engine Optimization)“,  you must have realized the importance of keyword research and using longtail keywords in the text. Unfortunately, long tail keywords have little search and competition. Also...

All site activities are to improve the site ranking in Google SERP. To ensure the correctness of our SEO performance, we need a series of SEO KPIs. In the article “An Ultimate Guide to SEO (Search Engine Optimization)” we introduce SEO KPI. we will dive deep into essential SEO KPIs in th...

In the article “An Ultimate Guide to SEO (Search Engine Optimization)” we introduce crawling. This article on the smart strategy blog discusses what a crawl budget is, the importance of a crawl budget for SEO, and how to increase it. So join us at the end of the article. What is a Crawl...

When it comes to writing content, you are using several paragraphs! So you might think writing each section is simple and has no specific principles. However, to write each section, you must follow its regulations and rules to optimize it. In addition to the fact that users are reading the paragraph...

To get the top ranking in Google results, you must do various activities, including a wide range of external and internal SEO. In the article “An Ultimate Guide to SEO (Search Engine Optimization)” we introduce external SEO. This article from the Smart Strategy blog lists essential exter...

Whether you are planning to produce content or developing a keyword strategy, one of the most important things you need to do is get to know more people who deeply understand your topic or have serious questions about it. In other words, understanding the audience’s language, questions, and in...

  Wikipedia is a popular encyclopedia that has the potential to boost your site’s SEO and get much better rankings in search results. In this article on the smart strategy blog, you will get acquainted with the methods of strengthening external SEO with Wikipedia.   Why is Wikipedia ...

There is always the possibility of SEO mistakes for any business. These mistakes can be unintentional or happen due to the repeated negligence of web admins. If you are aware of these events and errors and can manage them with your knowledge and experience, there is no need to worry. However, to gai...

A consistent plan and continuity is the only way to succeed in any endeavor. You need specialized planning and continuity to have a better position in Google. By preparing an SEO campaign, you can determine the path to success of a site and know what to do and when. In this article on a smart [&hell...

SEO or site optimization determines the ranking and position of your site in search results. It does not matter what kind of site you have, whether you are in charge of a large office site or a small store site. A successful SEO strategy will help you get more online traffic, more customers, and thu...

In the article “An Ultimate Guide to SEO (Search Engine Optimization)” we introduce SEO. SEO is the acronym for Search Engine Optimization, which is the process of getting web pages to rank higher in search engines. Search Engine Optimization comes from the words ‘Search Engine&#82...

In this article on the smart strategy blog, we examine the SEO management report from an employer’s point of view to achieve significant issues for having the best possible results. So join us at the end of the article.   What is SEO Management Report? Examining information on social netw...