Google’s sandbox algorithm, like a filter, separates new sites from other sites. While browsing the Internet, you may not realize that about 380 new sites are created every minute. This number indicates that more and more websites will compete in cyberspace over time.

The virtual arena has a stubborn referee whose primary goal is to provide the best response to users under any circumstances; This referee is a Google search engine.

Suppose this virtual referee wants to rank a vast number of sites growing at an astonishing rate and offer the best to the user. How do you think the algorithms of this search engine can focus only on user-friendly and valuable sites when new sites are entering the field at this speed?

The first step is to separate new sites just entering the competition scene from other websites with a high domain reputation to create a fairer competition ground for them.

First of all, it should be noted that Google has never publicly confirmed or denied the existence of the sandbox algorithm. For this reason, talking about Google Sandbox can be one of the most controversial topics among experts in this field and SEO. Therefore, in this post on the smart strategy blog, we intend to use the experience of experts who are the target of this algorithm and introduce you to essential points about the concept and mechanism of this algorithm.


sandbox algorithm
sandbox algorithm


What exactly is the meaning of the Google Sandbox algorithm?

Do you have a new site that has just entered the Internet? What can we do to make this website reach the target audience faster with the new domain? All online experts agree on one thing: SEO your site!

But after a while of our SEO efforts, the site does not get anywhere on the Google results page. Your efforts have not been successful because Google has not yet trusted your site, so you should practice in Google’s sandbox for a while.

Google Sandbox explains well why new websites are developing so slowly. This algorithm puts your website in the sandbox for some time (usually between 1 and 4 months) after launching a new domain to ensure the quality of the content and the main context of your work. During this time, you can not take a position on any valuable words because you are still in the sandbox.

When you get out of the sandbox, you can develop your site’s content structure and strategy and prepare for the tough competition in Google’s virtual world.


What is the reason for choosing the SANDBOX name for this algorithm?

Suppose you are the parent of a five-year-old child and go to the sea for fun. In the meantime, you leave your child on the beach to play with the sand. But is it suitable for a child to play on the beach with the roaring waves of the sea? Certainly not.

What safer solution can you provide for your child’s play?

The best thing to do is to put him in a sandbox to revive the feeling of playing on the beach and, at the same time, keep him safe. But unfortunately, Google does not leave you alone in the turbulent sea of the Internbut you have to play in its sandbox for a while.

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sandbox algorithm for new sites
sandbox algorithm for new sites


Why are we in the sandbox?

While Google had not yet introduced its Panda and Penguin algorithms, some new sites were created solely to provide spam content. However, by performing various black hat SEO techniques, these sites could quickly advance in Google results and attract many visitors before they notice their behavior.

At this time, Google needed to think of ways to promote spam sites in Google results; This solution was the same algorithm we now know as the sandbox.

Google’s move indirectly allowed websites with better and more engaging content to reach the user faster, and as a result, sites with spam content did not get to the results page or SERP.


Will the sandbox be enabled for all sites?

As mentioned earlier, many are unaware that Google’s sandbox is a theoretical algorithm. This ignorance is because Google’s sandbox may not be enabled for all sites.

On the other hand, many new sites still have a chance to attract visitors through the results page, but this progress is so slow that it may not be noticeable.

So it can be concluded that sandboxing can happen in the following 3 cases:

  • Do not enable Google Sandbox for your site at all
  • The process of putting you in the sandbox is so slow that you do not notice it
  • Suddenly you realize that your is in the sandbox


How do we know we are in the Google Sandbox?

To ensure your site is sandboxed, you should visit your site search console tool and check your site’s keyword traffic. If your site’s entry is keywords other than yours, this could signal that Google has put your location in the sandbox.

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Usually, as time passes, your site launches, the position of the target keywords improves, and you will see a steep upward trend. Leaving the Google sandbox can be identified by a significant jump in site traffic and site rankings in keywords. The chart below shows a site that has managed to exit the sandbox after nearly two months.

sandbox scape
sandbox escape


How to get out of Google Sandbox?

If your site has a newly registered domain, you should not expect to see your site on the results page soon. In many cases, it takes about six months for Google to find your site valid and free you from the sandbox; Of course, you will also see slow growth in your position during this period.

However, you can do something to make Google recognize you as a valuable site faster.

The following steps will help Google give your site more credibility:

  • First, get valuable backlinks from relevant and reputable sites such as Aparat and YouTube.
  • Generate functional, new, and user-friendly content.
  • Get positive signals from social media.
  • Do the internal linking of your site in the best way.
  • Do not clutter your site with keywords.
  • Use the Long Tail Keyword instead of focusing on short keywords.
  • Forget about using black hat SEO techniques, such as buying backlinks.
  • Constantly publish new and valuable content.

Of course, these optimizations do not necessarily mean that your site is out of the sandbox! Instead, by doing things that Google considers positive, you help Google better understand your site so that you can prove that you are worth appearing on the results pages.