PPC trends are predicted every year by researchers and advertising agency prominent. At the beginning of 2023, these trends were expected as usual.  With the increasing development of Artificial intelligence, especially ChatGPT, and its dominance over technological industries, the PPC advertising t...

AdWords management is the process through which Google ads campaigns are created and optimized to get the most efficiency and ROI. In the article “An Ultimate Guide to SEO (Search Engine Optimization)” we introduce AdWords Management. In this article on the smart strategy blog, we provid...

PPC vs CPC? If you are new to the world of Click Ads, you may come across many confusing metrics. Two metrics that marketers use more are PPC and CPC. These words mean pay per click (PPC) and cost per click (CPC). A quick answer to the above question can be enough, but it can […]...

The previous article in the Smart Strategy blog introduced native ads and 7 Steps To Creating Successful Native Ads campaign. Familiarity with the principles of native ads is essential to create a successful campaign, which we will explain in this article on the smart strategy blog. Use the followin...

Evidence shows that traditional forms of advertising are not as effective as they used to be. Most people find native ads more reliable and attractive than traditional ads and pay more attention to the content of native ads. So you get more clicks and sales from native ads compared to other ad form...

Since companies choose inbound marketing to generate more leads, the importance of a practical information nurturing strategy becomes more apparent. In most cases, only a tiny percentage of your incoming leads are ready to buy immediately, and nearly 90% of incoming leads do not lead to a purchase. ...

With the expansion of the digital space and the acceptance of internet businesses, many solutions have been created to attract users and increase the number of site visits; one of the most effective methods is the design of a click advertising campaign. Internet businesses and sites need to be seen ...

Online businesses need advertising in different spaces to be seen, attract customers and succeed in online competition. But maybe you have entered a site, faced many annoying ads, and left the site without taking any particular action. Native Ads is a kind of advertising that makes it possible to di...

With the definitions of PPC advertising presented in the previous article, it is clear that implementing a PPC advertising campaign is almost simple and can be done in a short time. But it is essential to know that rushing and taking action without awareness will not only waste your time and money b...

Pay per click advertising is a practical way to develop online businesses. In this article on the smart strategy blog, we intend to introduce, describe and review this type of marketing and explain the ways and methods of earning money through it.   Definition of Pay Per Click advertising? By a...

In this article, we want to review some common mistakes in Paid Advertising or Online Advertising. Hopefully, this will help you to avoid the same mistakes in your online advertising strategies.  What online advertising has to offer is well-known. Advertisers are constantly trying to find new, inno...

Paid advertising is the act of paying for exposure, clicks, or conversions on an online platform. This can be done through social media, search engines, and other paid means to get the word out about your product or service. Online paid marketing offers many advantages over traditional forms of mark...

In the world of business, advertising is one of the most important and beneficial, which helps to gain more customers and helps a business run effectively in the market. Parallelly, the importance of online advertising is rising day by day, and there are different forms of it. PPC is an abbreviation...