Today, advertising has become one of the most effective ways to earn money and is one of the critical factors of your success among competitors. The requirement to win this competition, specially in online advertising, is your customers’ participation and interaction for example after the appl...

Today, digital marketing has replaced old marketing methods and brings many benefits to businesses at an affordable cost. Click advertising are effective and relatively low-cost strategy in digital marketing. However, you need to find the right platform for your business to get the best results from...

How does artificial intelligence affect online advertising, and what developments have the digital marketing world made with this technology? We will address this central question and several frequently asked questions in this article. However, before discussing the effects of artificial intelligenc...

The applications of AI in marketing and advertising are vast and diverse. These applications play an important role in the artificial intelligence-based market.This article on the smart strategy blog will discuss the six critical uses and applications of AI in marketing and advertising. What are the...

Push notification advertising is a kind of online advertising sent directly to the intended user’s digital device, so they don’t necessarily compete for space on the publisher’s website. Due to their nature, push notification ads often have a good share of click-through rates (CTR)...

Writing an online advertising headlines requires a series of tactics and creativity to convince the audience to read the content and click on the advertisement in the best possible way. If your headline fails to do this, practically everything you’ve done will be for naught. So, how do you wri...

What does online advertising optimization or PPC optimization mean? How can we get the most out of our click ads? Online advertising can help you rank higher in search results for the keywords that matter most to your business. One of the best things about this strategy is that it takes no time to...

There are different opinions about the relationship between SEO and online advertising. Therefore, to better understand the relationship between advertising and SEO, it is crucial to examine this point. On the one hand, it is in the interest of Google to provide users with engaging content. On the o...

Digital marketing is a complex process; you need to get enough information about how Google Ads pricing strategies work alongside advertising. This article discusses the most helpful elements for a better understanding of how these strategies work in Google advertising campaigns.   Significant ...