The client experienced a stagnation in growth, and wasn’t sure if the ad wouldn’t fit their brand and was displayed to the right audience.
We implemented a Facebook strategy that encouraged empathy with the target market and used an advertising strategy that encouraged conversions as well as clicks (this was a case in the past). We rigorously tested our audience to see where it performed best and scaled our audience to maximize revenue.
Every month, we were able to steadily increase our profitable marketing costs and achieved significant growth in both the US and international markets. This increased the cost-effectiveness of advertising on social by 6.2 times and increased monthly revenue by approximately $ 80,000.