Schema markup is the behind-the-scenes code on your site. Humans will never see it. Read this article on the smart strategy blog for more information.
What is schema?
Search engine bots aren’t that smart. They cannot read and understand your content like those who read your posts. For example, they can’t see your pictures or watch your videos.
The giant search engines use Schema.org. It turns your content into a code that Google bots can quickly process and understand. Search engines use this code to display search results more richly.
The uses of schema markups are:
When you add these markups to your site, you help search engines better understand what your site has to offer. Then the search engine displays information about the search results through rich snippets.
Does schema make your site rank higher?
Granted, this is not a direct signal for higher organic search rankings.
But rich snippets help your web page appear higher in search results. Additionally, it is seen to improve the click-through rate of the web page.
According to one study, about 70% of Google search results do not use .org markup. And this opens up an excellent opportunity for you.
How to add a schema to WordPress
Schema markup already exists on your WordPress site, and search engines like Google do a pretty good job detecting schema types in your posts and pages (like automatically recognizing that a post is a recipe or technical review). However, Google is not perfect, so sometimes, it needs some additional schema indicators to determine what kind of content is in your posts and pages.
Install a plugin for WordPress
There are many plugins that you can add to WordPress. Some allow the creation of individual rich results, while others automate the process of specifying schema markup for search engines. We like plugins that have a little bit of both, usually in the form of SEO plugins like Rank Math and Yoast SEO.
Schema is one of the tools that support SEO. This represents your website’s semantic vocabulary (also known as microdata). Schema markup helps search engine bots better understand your content.