According to a study, there are almost over 4 billion Internet users worldwide. Therefore, as a marketer, you should take full advantage of the digital world to grow your business. With digital marketing, it is simple to make a brand famous and provide a great customer experience. Furthermore, if you have a good marketing strategy, it gives you potential customers. With the help of this article, know the most effective methods of digital marketing. But before learning all about effective digital marketing strategies, you should understand what digital marketing is and its benefits.

What is the digital marketing

Digital marketing, also famous as online marketing, is one of the best ways to connect to an audience. With the help of it, you can directly connect with potential customers. Moreover, you can easily promote your brand with many forms of digital communication, such as social media, web-based advertising, etc.

Simply put, when your marketing activities are done with the help of electronic devices and the Internet, it is known as digital marketing. In digital marketing, almost all forms of product marketing exist online. However, you can do some activities offline too. Moreover, digital marketing works well with both B2B and B2C companies.

What are the benefits of Digital Marketing?

Some key reasons that justify the importance of digital marketing, for example, are:

  • A broad geographic reach
  • Cost efficiency
  • Quantifiable results
  • Easier personalization
  • More connection with customers
  • Easy and also convenient conversions
READ :  Ultimate guide to SEO technical audit - full checklist

What are the different types of digital marketing strategies?

A digital marketing strategy is a complete and adequate plan to use the different digital marketing channels to accomplish your business goals. However, it would help if you considered a few things when designing a digital marketing strategy. For example, which channels you need to use, the resources to allocate to each channel, and what you must expect regarding results. However, there are several types of digital marketing strategies. But the best digital marketing strategies for 2021 are:


Search Engine Optimization (SEO) is the set of methods that help you bring up the visibility of your website content on the search engine results page. However, you need to properly make your content as per the SEO standards to gain Traffic. Here are the essential key elements to consider when you optimize a web page:

  • Quality of content
  • Level of user engagement
  • Mobile-friendliness
  • Number and also the quality of inbound links

Benefits Of SEO:

  • Cost Saving
  • Visibility
  • Relevant Traffic
  • Long-Term Gains
  • Creates Brand Awareness


Pay-per-click, also known as PPC, uploads your ad on a platform and pays every time someone clicks on it. Whenever a spot is available on a search engine results page (SERP), the engine fills the place with an instant auction. The priority lies in a particular ad because of the following factors:  

  • Ad Quality
  • Keyword relevance
  • Landing page quality
  • Bid Amount

Benefits of PPC:

  • Affordability
  • Increasing brand awareness
  • Speed
  • Testing
  • Keeping up with the competition

Content Marketing

Content marketing is one of the effective approaches. It is a practical and valuable digital marketing strategy. Moreover, it is a strategy for distributing relevant and helpful content to audiences. The main goal of content marketing is to attract, engage, and delight people, so they ultimately become your loyal customers. Therefore, content marketing writers need to make content efficiently to motivate readers to share it and interact further with the brand.  

READ :  7 best social network advertising platforms

Benefits of Content Marketing:

  • Drives conversions
  • Bring more online Traffic to your site
  • Build brand awareness
  • Educate your customers

Social Media Marketing

Social media marketing means bringing Traffic and spreading brand awareness by engaging people in online discussions. There are many popular platforms for social media marketing that you can easily use. Since it involves active audience participation, it is a popular way of getting attention and making customers worldwide, especially for B2C marketers. However, 61% of B2B content marketers used social media as per the study conducted by Content Marketing Institute.

Benefits of Social Media Marketing:

  • Higher conversion rates
  • Better customer satisfaction
  • More brand authority
  • Gain marketplace insights

Voice Marketing

Your audience is using smartphones and smart speakers with voice recognition capabilities regularly in their lives. Since voice marketing is a set of tactics for reaching audiences who use voice devices, voice marketing strategy is pretty efficient. People interacting with search queries are hit differently when they’re put vocally rather than textually. Here are a few tips for you to utilize this Strategy:

  • Podcast
  • Flash briefing
  • Focus on phrases and also on long-tail keywords

Benefits of Voice Marketing:

  • A more convenient solution for users
  • multiple users at once
  • Generate personal conversations

Affiliate Marketing

In affiliate marketing, you let someone else make money by promoting your business. This marketing strategy works under a revenue-sharing model. Moreover, the affiliate gets a commission every time someone purchases the product they promote. However, this Strategy’s first step is connecting with the companion.

Benefits of Affiliate Marketing:

  • No Fee and Inventory
  • Low cost of start-up
  • Flexibility
  • High ROI
  • Low risk
READ :  Duplicate content, reasons, and solutions to fix it

Email Marketing

In email marketing, you send a promotional message to the prospect, and after that, you hope that they click on it. But it would help if you ensured that your chance wanted an email from you. For this Strategy, you should have an also opt-in list that does the following:

  • Individualizes the content
  • The type of emails the subscriber will be getting should be clear
  • A clear unsubscribe option should also be available

Benefits of Email Marketing:

  • Immediate impact
  • Easy to share
  • Drive revenue
  • Reach an already drawn audience

Influencer Marketing

Influencer marketing involves product advertisements, for example, by influencers, individuals, and organizations. However, these people must have a noticeable awareness and social impact in their respective fields. Moreover, use influencer marketing as a standalone tool to improve your marketing promotions.

Benefits of Influencer Marketing:

  • Win-win long-term partnerships
  • Increase sales
  • Unlimited sharing potential on social platforms
  • Suitable for any business
  • Cost-effective


While considering all the aspects of digital marketing, SEO is the most effective and easy digital marketing strategy for beginners. However, SMM, influencer marketing, affiliate marketing, and email marketing are a brand’s best digital marketing strategies. Whatever plans have been implemented, SEO is one of the most critical and influential types of digital marketing. 

Innovative Strategy, a leading digital marketing company in Vancouver, offers better optimization of your content for search engines and facilitates your business to grow over time. In addition, we provide effective digital marketing strategies that help you reach your business to the targeted audience at every nook and corner of the world. Hopefully, with the help of this article, you will be able to use different digital marketing strategies for your business, or you can partner with SmartStrategy and enjoy a hassle-free digital marketing experience.