Businesses of all sizes are always trying to enhance the marketing efforts that will help them to grow their business exponentially. Email marketing is amongst the most efficient marketing tools that are bound to provide something in return. However, if companies want to tap into the true power of email marketing, you need to choose the right type of software or platform to help them take your marketing to the next level.

Choosing the correct type of email marketing platform is so much more than just a method of sending and tracking emails. Tools you select can help you enhance the audience, segment your lists, and blend all your digital marketing channels to turn the software into robust solutions that will let you grow your business, resulting in more revenue. 

Importance of Email Marketing

Email has become a significant part of the lives of professionals, individuals, and customers. According to a survey, more than half of the population uses email marketing as of 2019. And this number is bound to increase to more than 4 billion by the time we reach 2023.

 

Research shows that more than 90% of adults use email. And more than 60% of these users always check and send their emails on average. So it opposes an excellent chance for businesses of all sizes to reach their target market regardless of their audience.

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When adding email marketing as their digital strategy, companies and businesses will enhance their visibility and extend their reach to the next level. In addition, it allows them to engage and convert more leads consistently.

 

Other than that, email marketing will help you benefit from the prospect of reaching many people. But it can also come with additional benefits that different digital marketing strategies cannot provide. 

 

It lets you personalize and send custom messages based on customer actions. You will also segment the audience to ensure that the most relevant leads receive the most helpful information at the most efficient times.

Best Email Marketing Platforms

Now, you know the importance of email marketing as the most efficient digital marketing strategy. So let us look at the best email marketing platforms you can use.

1. HubSpot 

It is known to be amongst the best email marketing platforms. It provides marketing automation. It has launched free email marketing tools to help businesses of all sizes with their transaction email needs. 

 

Whether you want to send kickback emails from leads or thank you emails after a purchase, or promote current campaigns, you can opt for the HubSpot email marketing tool accessible as the free version and make your email marketing easy.

2. MailChimp

MailChimp is the best overall email marketing software due to its essential features for businesses. It is efficient and straightforward to use without any complicated features. You can schedule the campaigns and get reports, and A/B test copy, including the open rates, click-through rates, and more. 

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The remarkable thing is that it comes with free-forever plans software. You will get the free plan which includes up to 2,000 contacts and up to 10,000 monthly emails that you will send. The platform is easiest to get used to with the drag-and-drop features that will give a better style to your mail.

3. ActiveCampaign

Suppose you want something that will provide you with automation. In that case, you can opt for this email marketing tool with hundreds of pre-built automation that allows you to personalize campaigns for each subscriber. When you go to the platform, ActiveCampaign, you will get used to it due to the guides.

 

You will be provided with a 14-day trial for testing the software. After that, you must subscribe to one of the four paid plans. You will get the choice to either choose a monthly or annual plan. The 14-day trial will help you get more insight into the platform and use it fully.

4. Sender

The sender is regarded as amongst the best free marketing platforms globally, with features that ensure deliverability. It will allow you to create an eye-catching newsletter without any HTML knowledge. All you need to do is select a template and customize it with the elements such as videos, text, and images. 

5. Sendinblue

Sendinblue is a marketing communication platform with great features such as customer relationship management and creating landing pages. It comes with more than 70 templates for the design and makes it easy to create emails that will look great. 

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6. Mailer Lite

Mailer Lite is among the most-easiest email marketing software that you can use. The great thing about it is that it comes with a drag-and-drop interface making it fun and intuitive for creating the design you want. It is designed to be a superior user-friendly platform, making it the best choice for easy use. 

7. MooSend

It is the most affordable option, and it is not due to the paid plans, but you will be able to pay by the number of subscribers or emails you send. The tools of this platform are user-friendly, making it easy to get attractive and timely emails out to the audience. Mood is a cost-effective platform that allows users to choose how they can get billed. Phone support can assist you when you have trouble customizing the numerous templates you will get.

Wrapping Up

These are some of the best email marketing platforms to implement the best marketing strategies. The digital marketing agency Smart Strategy, in Vancouver, Canada, allows you to take the full benefit of these email marketing platforms and save a lot of money. Our digital marketing experts always strive to reach your business to the next level and achieve a better ROI. 

 

Whether you have a small, medium, or large business, we are here to plan and implement the best effective email marketing strategy for your business. To avail of our cost-effective digital marketing services, please connect with us here.