Social media content is a vital part of any digital marketing strategy. It can be used to build brand awareness, attract new customers, and create a connection with your audience. However, to create successful social media content, you need to understand the different types of social media content available to you. In this post on the smart strategy blog, we will discuss the top 12 types of social media content and give you examples of each!


Top 12 types of social media content

Social networks are the best way to engage with existing and future customers in today’s digital age. By joining various social media platforms, businesses can create new relationships with potential customers, collaborate with other companies in their industry, conduct research that hopefully results in actionable data, and even learn trade tricks from industry leaders who share their expertise.

Using social media for business is so effective because it creates a two-way street platform where everyone benefits when used correctly. However, brands will find it difficult to succeed if they only stick to one or two social networks; instead, it is recommended that 8 or 9 networks are used.

Small businesses may not have the time or resources to be active on eight social networks. However, by understanding how to use different types of social media content strategically, they can still succeed socially regardless of the network they choose to focus on. The following are 12 types of social media content that brands should create to achieve their marketing & growth goals.


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Content Type #1 – Company Culture

Company culture is an integral part of any business’s success. It shapes the mindset and personality behind each brand, which will help establish a deeper connection with consumers who closely relate to these ideals. This type of social media content is perfect for Instagram, as the visual format works well with images that include behind-the-scenes footage of company culture.


Content Type #2 – Contests & Giveaways

Winning free products, discounts, or money is easy for brands to encourage social sharing and awareness about their business. What’s excellent about contests and giveaways is that they are especially effective on Pinterest and Instagram, where users can show off their creativity and originality to win big prizes.


Content Type #3 – Company Blog Posts

One of the most important types of social media content a brand can create is blog posts based on their industry. By writing informative articles that establish expert status in readers’ eyes, businesses will develop a following of dedicated customers who look forward to the company’s following report.


Content Type #4 – Product Launch Announcement

Product launches are some of the most anticipated events for brands, offering them a chance to show off their latest inventions or product updates. Of course, simply announcing a launch on Twitter or Facebook will only reach a few current customers. Still, by using Instagram videos and Pinterest posts surrounding the topic, brands can establish themselves as industry leaders among their target customer base.


Content Type #5 – Company Updates

Keeping consumers engaged is one of the best ways to earn their attention and trust. By sharing updates about new hires, job changes within the company, office expansions, milestones, or other newsworthy items, brands can stay at the forefront of their target audience’s minds.


boost your company profile
Boost your company profile

Content Type #6 – Research Data

Data-driven content is one of the most effective types of social media content to create if your business depends on offering data-based solutions for relevant problems in your industry. This type of content works well for Facebook, Pinterest, and YouTube because it provides valuable knowledge that will hopefully lead to conversions.


Content Type #7 – Video Tutorials

Many businesses aren’t sure how to use video formats for social media marketing. Luckily, there are countless opportunities where tutorials and demonstrations fit perfectly into a visual form, such as Instagram, Pinterest, or Facebook.


Content Type #8 – Social Media Updates

The best types of social media content to share on social media are usually the ones that are relevant to your industry. Whether it’s sharing news headlines, updates about competitors, or helpful recommendations, these posts perform better than other types of content because they are based on topics your target customers are actively searching for.


Content Type #9- Product Reviews

Product reviews are one of the most common types of social media content found within social media marketing strategies. They can showcase new products while encouraging consumers to purchase them on websites. These reviews work best on Instagram, YouTube, and Google+ due to their visual nature.


product review | smart strategy
product review


Content Type #10- Infographics & Videos

Infographics and videos go together like peanut butter and jelly; one isn’t great without the other. So when creating infographics, focus on something unique to help you stand out amongst all the other infographics within your niche.


Content Type #11 – Behind the Scenes Footage

Behind-the-scenes footage is perfect for Instagram and Facebook, as users love seeing what goes on behind the scenes of their favorite brands or celebrities. Whether visiting where your CEO grew up or watching an office building constructed, these videos offer audiences a glimpse into the more personal side of businesses they admire.


Content Type #12 – Promotions & Discounts

Promotional content is one of the most effective types of social media content because it encourages followers to take action. Whether announcing a sale or discount code, offering incentives for signing up for an email list, or sharing a coupon, this content works best when used sparingly within a brand’s social media marketing strategy.



Creating social media content can be a daunting task. What should you write about? What topics will resonate with your audience? And most importantly, what types of social media content will generate the most engagement? In this blog post, we explored the top 12 types of social media content that you can create for your business.

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