Pay-per-click advertising is a practical way to develop online businesses. In this article on the smart strategy blog, we intend to introduce, describe and review this type of marketing and explain the ways and methods of earning money through it.
Definition of Pay Per Click advertising?
By a simple definition, Pay per click advertising is a way to use search engines to get traffic through users’ clicks. One of the most obvious examples of PPC ads is Google-sponsored ads on Google search engine results pages. This extensive Google advertising system is called Google AdWords. It has several sections: word ads in search engines, click ads on video sharing sites such as YouTube, and mobile applications.
The way this type of advertising works is brilliant. Today’s click-through advertising is based on keyword ads. Click ads are innovative because they can be done quickly, accurately, and according to the selected keywords. The payment method is that you pay for the number of clicks you want to receive. For example, if you order your ad for 1000 clicks, you will receive 1000 clicks from individual IPs. Google will remove your ad as soon as it reaches the target number of clicks. Then, Google matches your ad with a keyword specific to your business and displays it in users’ search results.
For example, you want to order an ad for a men’s watch. Google intelligently and automatically links the word men’s eye to your main ad. Your site will be displayed as an ad whenever someone searches for the word men’s watch or similar words. This is the essential part of marketing with PPC advertising. We will continue exploring this issue further and mention why this marketing is critical.
Why is PPC advertising profitable for everyone?
PPC advertising is one of those marketing campaigns that will benefit everyone. There are three ways to say that this type of advertising is applicable and appropriate:
Importance of PPC ads for users (searchers):
Research shows that people who search for words in search engines are more likely to welcome Google click-through ads than other types of digital ads. This is because users usually do not care about different ads and only about ads if they go to them with a previous decision. Also, since we go to search engines to find anything on the Internet, the results, which include ads, are more closely related to what we are looking for. In addition, Google has used a unique and brilliant algorithm to match users’ needs and related ads so that users can get what they need more quickly.
The Importance of PPC Advertising for Advertisers:
With PPC advertising, advertisers have a unique opportunity to communicate their advertising message to thousands of people who are looking for the same news. In addition, advertisers will be able to see the amount of traffic received through clicks and understand the effectiveness of their ad.
The Importance of PPC Ads for Search Engines:
Click-through ads help search engines to match the information needed by searchers and advertisers at the same time. This will benefit the searchers and advertisers and create a distinct and popular channel for advertising. In addition, search engines use this platform to receive paid advertising orders and generate a good income.
One of the essential benefits of Pay Per Click ads is that ad networks like Google do not give more space to ads with more volunteers. If one business orders multiple ads, there is no reason to prioritize other businesses. This means that even if your business is small and young, you can be sure that if you have a good ad, you will be displayed in the search results of the search pages.
But what these ad networks care about is the quality of the ads. This means that advertisements that are more appropriate and useful to users are prioritized. For example, Google rewards ads that are well-crafted with the right texts and keywords and puts them in the initial results. Therefore, the better the quality and relevance of your ads, the better the position for your ad, and as a result, the more clicks will go to your site.
Other reasons that make click valuable advertising for any business include:
- Increase customer rates:
As we said, PPC advertising is a way to introduce your product or service to those looking for the same service or product. Therefore, finding customers looking for a product is a great way to attract consistent and talented customers. Of course, if we find qualified and related results in Google, we will click on those ads.
- Improving the status of the brand at a low cost:
Another advantage of click-through advertising is its low and appropriate cost compared to other types of visual advertising. You get the same amount of clicks for every amount you spend. These are not ordinary users but people who are attracted to your ad text. In many cases, these ad networks, including Google, offer discounts for your ads and improve your site pages’ credibility.
With these interpretations, it can be said that marketing with Pay per click advertising can benefit any type of business, large or small. But why do some websites not get good results from PPC ads? The reason for this is the carelessness in the execution of advertisements.
So if you decide to use click-through ads, pay attention to the following points.
So if you decide to use PPC ads, read the article “How to increase the effectiveness of pay-per-click ads?”
Benefits of Marketing With Pay per click Advertising
There has been a lot of talk about the benefits of this marketing. But we will list the primary and essential advantages of this PPC advertising:
- Valid for any small or large business.
- This campaign can be launched with any amount of budget.
- A fee is paid for each click. This means that you will get the clicks you need.
- Therefore, it is possible to find more potential customers.
- User-to-customer conversion rates and click-through rates increase with this marketing.
- It is possible to customize ads for specific languages.
- It is possible to personalize ads for specific geographical locations or globally.
- The ability to review, analyze and view the status of ads, such as the number of clicks received, etc., is provided to understand their results and performance.
- Depending on your needs, there are several formats for this type of ad.
- It is possible to use these ads on the web, online video players, and mobile applications.
Disadvantages of marketing with Pay per click advertising
Although you can not find a specific flaw in click-through advertising, there are some minor drawbacks to this type of marketing. The most significant disadvantage of these is the prioritization of advertising over SEO and, as a result, the decline in the quality of the content of the sites. Many online businesses prefer to use click-through and other types of ads to attract users and customers without spending time and expertise producing content.
Although advertising is consistently profitable, it can make many users feel that you have nothing special to offer and that you have to use advertising because there is not enough information and content on your site. Like some of these businesses, you rely too much on click-through advertising, which can have a detrimental effect on developing your brand name.
But if you have enough relevant content and information to encourage users to visit your site, and with them, in a planned and scheduled manner, place an order for click-through ads, you have provided the ideal situation possible.