Whether you are planning to produce content or developing a keyword strategy, one of the most important things you need to do is get to know more people who deeply understand your topic or have serious questions about it. In other words, understanding the audience’s language, questions, and interests is essential to success in content production and SEO campaigns.

To do this, you need to develop a strategy. For example, you can start with speculation or use surveys and interviews with your target customers. Another alternative is to rely on an encyclopedia that ranks in the search results for almost every conceivable topic. If you choose the latter option, you can enhance your site’s internal SEO with a Wikipedia-based strategy and follow the tips and tricks. In another article, we explained how to do external SEO with Wikipedia.


How to do internal SEO with Wikipedia?

1- Evaluate interest in different topics

Search volume is one of the most critical components in SEO research. At the same time, Google’s move away from Phrase Match mode in Keyword Planner and its greater focus on topics rather than keywords make it challenging to identify interest in different content.

Fortunately, Wikipedia ranks for many keywords related to different topics. Therefore, you can determine the amount of traffic each article receives and, thus, the overall level of interest in the case. Furthermore, Wikipedia has made the thematic and alphabetical list of its most famous English tabs available to the public. In addition, in another account, the statistics of the articles and their visits are provided to the interested parties. In addition, you can see the related statistics by visiting the site http://stats.grok.se/, selecting your language, and inserting your desired report.

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If the tab that fits your topic receives a small number of visits each month, you may not have chosen the right issue. On the other hand, if the tab is constantly receiving good traffic, you can count on its popularity and return.

In addition, you can use the information you gain in this way in tools such as Google Trends and Keyword Planner to get better information about the potential of new content.


2. Do your keyword research using Wikipedia to do internal SEO Wikipedia

In the keyword strategy section, you need to identify the language the audience uses to describe your products, services, or content and how search engines will understand that language.

Whether you are working for a customer in a new and unfamiliar field or you are looking to generate content for your site, the most challenging part of keyword research is often understanding its human dimension.

SEOs often outsource basic research to automated systems, such as Keyword Planner, to find seed and long-tail keywords. The problem with these tools is that the basis of their performance depends on the keywords in which they are registered. If those keywords are not good examples of the entire statistical community, the effectiveness of your keyword strategy will be severely affected.

The root of this situation goes back to the fundamental problem of finding an initial list of keywords made by real people who understand what you are talking about.

But how can you resolve this issue with Wikipedia? To do this, visit Wikipedia; The same reference is written, edited, and read by your experts and audience. Then select the URL of one of the relevant Wikipedia pages. Then go to Google Ads> Keyword Planner in AdWords.

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Go to the New Keyword Ideas section and enter the selected Wikipedia address in the Landing Page box.


wikipedia keyword research | smart strategy


You will now have a great list of keywords that you can use to expand, correct, and improve your keyword list.

Unfortunately, Google Ads restricts the use of Keyword Planner for keyword research, but you can do the same process with similar tools.


3. Plan for content production based on broken links, source requirements, and micro-articles.

Earlier, we mentioned the possibility of using the link-building opportunity to repair broken links and provide a source for Wikipedia articles. Still, they are also an excellent opportunity to get ideas to produce content. Tagging and identifying broken links, titles that need a source, and short articles (short articles) shows the importance that Wikipedia attaches to the comprehensiveness and support of the claims and writings posted.

Naturally, anyone who can produce content to fill this gap will not only gain a position as a credible source but also benefit from the external SEO benefits we mentioned earlier.

In addition, it is possible to use some simple shortcuts in producing this content and conduct the necessary research. For example, in the case of broken links, you can copy the link and place it on the Wayback Machine site to see what the source looks like. After that, generate better content and contact all the sites that link to it.


4- Plan for content production according to the sources at the end of the articles

The pages as a source at the bottom of Wikipedia articles are handy for linking and getting ideas to produce content.

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Since the articles mentioned in this section were so valuable, one of the Wikipedia authors used them as a source. You can be inspired by their topics and produce better and more valuable content. In this regard, check what patterns and questions are raised in these sheets; Is there an exciting idea in them that has the potential for further discussion, or can you present that idea in a new and better format?



In this article on smart strategy, we speak about how to do internal SEO with Wikipedia. Wikipedia as an encyclopedia does not provide a shortcut to SEO or content strategy, But at the same time, its potential for this purpose cannot be ignored.

Wikipedia is a unique reference that can only help you grow and develop your site. Therefore, if you do not have a plan to use this helpful reference, plan according to the above tips and solutions, and with the help of this encyclopedia, take practical and solid steps for the growth and development of your business. If there is any question, please contact us or request a free proposal from our smart strategy SEO services.