As you know, if people don’t be aware of your product or service, they can’t buy it! Therefore, showing your product and services to the right audience is essential to achieve desired results. This is called brand awareness in the marketing literature. As a business owner, knowing your company’s brand awareness is critical. Some tools for measuring brand awareness, like Google AdWords and Alexa. Using these tools, you can evaluate your marketing performance and make the right decisions. 

Evaluating brand awareness

you might be interested to know the answer to some questions about your business. How many people are familiar with your business? How many people are searching for your brand name? What they’re looking for? When my customer heard about my brand first? What comes to mind when they hear my brand? All the answers to these questions are brand awareness. Of course, knowing this information about competitors is also very important. Because it helps you to see the level of competencies of your competitor.


Tools for evaluating brand awareness

There are many tools to measure your brand’s and your competitors’ level of awareness. It is so essential, especially in highly competitive markets. We discuss some of them here.


brand awareness tools


1. Google AdWords

One of the best places to start when determining your brand’s awareness is Google AdWords, which will give you access to keyword tracking data, so you know what people are searching for when it comes to your business. For example, you can see how many people search for your brand terms. You can also measure the number of impressions and clicks your ad has received and how much traffic is generated.


2. Google Alert

Google Alerts is a great way to measure your brand’s growth and search volume. In addition, it will help you stay up-to-date on news and events around your brand so no one gets the jump on you regarding publicity opportunities.


3. Google Trends

Google Trends will help you identify what kinds of things people are searching for when it comes to your brand name, which is essential when you’re looking to identify potential customers.


4. Social Mention

Social Mention is excellent for identifying positive and negative sentiments around your brand. 


5. Alexa

Another tool for measuring brand awareness is Alexa. This tool measures website traffic and provides information on where the traffic is coming from. It also means the website’s popularity level and the number of pages visited. In addition, Alexa can give you insight into trends on mobile devices, so you know which websites are most famous for access from smartphones and tablets. This helps you to understand where to focus your advertising efforts.


6. Siri

Siri is a fantastic way to ask questions about competitors or brands that can help you identify individuals with strong opinions.


7. Talkwalker

Talkwalker is a complete social media monitoring platform perfect for identifying influencers in large networks before they become essential from the influence standpoint.


8. Brand24

Brand24  is another social media monitoring tool that helps marketers monitor their brands across multiple channels. You can use it to analyze customer sentiment, response time, and engagement rates on the platforms you’ve identified as most effective for your particular industry.


The tools mentioned above are just some tools you can use to evaluate brand awareness; many more are available.



Brand awareness is one of the most important aspects of any business, as it can determine whether your brand will succeed in the long run. You need to know how people perceive your brand and what they think about it for you to make changes if necessary. Tracking the competition and identifying influencers in your industry is also essential. You can use several tools to do this, and the ones mentioned in this article are an excellent place to start. In this blog post on smart strategy, we discussed several tools you can use to better understand your brand’s well-known.

Need help with your Brand Awareness, including boosting or evaluating? Contact us today. Also, you can visit our LinkedIn profile for more digital marketing infographics and summarized articles.