How to create Facebook ads? As a social media manager, understanding how to create Facebook ads is essential to your marketing strategy. Facebook ads can improve your business’s social media presence without breaking the budget. 

In this post from the smart strategy blog, we provide you with simple steps, from setting your goals to targeting audiences and running Facebook ads. So stay with us.


How to create Facebook ads? How many ways are Facebook ads done?


There are different types of Facebook ads, some of which are briefly explained below:

1. Page Post Ads: To run this ad, you must have a Facebook page. This ad is similar to Facebook status updates with photos, links, and text.

2. Multi-Product/ Carousel Ads: You are allowed to show different products in one ad in Carousel Ads. Usually, this model is used when you want to show a specific class of products or the difference between several products to the user.

Multi-Product facebook ads | smart strategy


3. Page Post Video Ads: In this ads model, when the user clicks on the video, the advertisement video starts playing. Facebook charges the advertiser for each time users view this video.


how to create a Facebook ads account?

In the following steps, we will explain how to advertise on Facebook using Ads Manager.


Step 1: Determine your goal

Go to Facebook Ads Manager and find the Campaigns section. Then click on the Create option to be guided to the new campaign creation section.

target of facebook ads


Facebook has designed 11 targeting methods for marketing. You can choose them according to your needs.

Brand awareness: introduces your brand to new users.

Reach: Shows your ad to the maximum capacity it can.

Traffic: directs people to a specific web page, application, or Facebook messenger and sends traffic to these pages.

Engagement: Shows your ad to many users, encourages users to participate in your posts and increases user engagement such as liking.

App installs: directs people to install your app.

Video views: Shows your video to many people.

Messages: Connect people to your messaging page.

Conversions: Encourages people to do something on the site, app, and Messenger.

Catalog sales: Your ad will direct you to the catalog of photos, so people can see the products they are most interested in.

Store traffic: It encourages people close to you to visit your store.


Choose one of these according to your marketing goals. Advertising payment is per-user action for affiliate items related to product sales. But for interactive things like visits and traffic, you have to pay per impression or impression rate.


Step 2: Name your campaign.

Go to the bottom of the page and name your campaign. In this section, you can choose to optimize the budget. This option is suitable for when you have launched several parallel campaigns. But now, at this stage, you can not turn it on.

name of facebook ads campaign


For the Engagement goal, you can choose what performance you want to increase. For example, page likes increase or interaction with your post increases.


Step 3: Set up your ad account

If you have already created an account, a button will appear for you that says to click to go to the next step. But if it is the first time you want to start Facebook ads, you will see a button that says Set Up Ad Account.

After clicking on this option, you must select more details, such as the desired country, account information, and time, then click on Continue. Be careful in your choice because you will have to create a new user account to change this information later.


Step 4: Choose your audience

At the top of this page, you write the name of your campaign and determine which page you want to advertise on.

Scroll down to specify the advertising budget.

facebook ads setup


The first option is to add people who already know your brand through Facebook or other networks. In this section, you can consider a specific location, age, gender, or language. When you have selected, pay attention to the audience indicator on the right side of the screen.


This number gives an overview of your potential audience. You can also see the estimation of the number of likes. If you already had other campaigns, these estimates will be more accurate. These amounts are approximate, and Facebook guesses from its information, but the result is uncertain.


facebook ads audiences


Now is the time to enter targeting details. To increase the effectiveness of your ads, you can use the following two options to differentiate and better choose your audience.


Detailed targeting: In this section, you can segment people based on their characteristics, demographics, behavior, and interests. You can remove people from the statistical community you considered or add them to it. For example, you target everyone who likes tennis but excludes people who don’t like clay tennis. You see how detailed and targeted your selection becomes.

Connections: Consider Facebook connections. You can target the ad to avoid being shown to those who follow you. For example, if you are looking for a new audience, you can specify that those who have liked your posts do not see ads. But if you present a new product and want even those familiar with your brand to see it, click on the “People who like your Page” option. You can target the friends and connections of those who follow you.


Step 5: Specify the location of your ads

Scroll down and specify where to display your ads. If you are new to advertising on Facebook, automatic positioning is the easiest way to choose. When you select this option, Facebook will automatically display your ad on Facebook, Instagram, Messenger, and other places where it knows you will get the best results.

But if you have more experience working with this platform, you can choose from the options below.


Device type: mobile, desktop, both

Platform: Facebook, Instagram, contact network, Messenger

Placements: home page, story, videos, Messenger, inside articles and the program, and websites outside of Facebook.

Operating systems: iOS, Android systems

facebook ads placement



Step 6: Do your time planning and budgeting

Decide how much you want to pay for your campaigns. You can define an unlimited budget or a daily budget. Then press the start button and enter the date information if you want to schedule.


facebook ads scheudal


You can choose how to create Facebook ads using the advanced payment menu. First, determine exactly what your budget will be spent on.

Consider that timing your ads is the best way to cut costs. Because, in this case, you specify the ads to be displayed when your online audience wants. If you have set the budget settings to unlimited, only execute the schedule to control the expenses.


facebook ads charge


When you have made all your choices, click on the Continue option.


Step 7: Create your ad

Now you are familiar with how to create Facebook ads. It is better to specify the format of your ad first of all. Then add text and whatever else you want to the ad. The forms you recommend will depend on your goals. You have already set a goal. Click on the displayed tool at the bottom of the page to make sure your ad is displayed well on mobile and other devices. When you are satisfied with your selection, click on Confirm. After that, wait for the Facebook confirmation email.


facebook ads format

Conclusion on how to create Facebook ads

In this article on smart strategy, you learned about How to create Facebook ads. Creating a campaign on Facebook seems a bit complicated, but if you follow the instructions, you can quickly start your campaign. The important thing in Twitter and Facebook ads is the correct pricing method. This is the most complicated part of the work. If you cannot price optimally, a large part of your expenses will be wasted.

smart strategy as a leading digital marketing agency providing social media services in Canada. To have more information about our social media marketing services and have a consultation with our social media strategist please contact us.

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