What is the Panda Algorithm? Complete tips for the Google Panda algorithm!

Panda is the official name of Google’s algorithm created to combat short, low-quality content. This algorithm reduces the chances of displaying poor quality, fast and worthless content in search results and gives quality, attractive and unique content a better place in search results.

The Panda algorithm was released when users complained about the increased useless content and spam in search results.

With the introduction of this algorithm, Google published a standard for classifying the quality of pages. This quality criterion was considered based on user satisfaction and quickly became one of the key factors in ranking search results.

With the introduction of the Panda algorithm, websites that were at risk of being penalized for poor quality content, by adding quality content, removing redundant words, improving the user experience and content readability, modified and redesigning their pages. In the article “An Ultimate Guide to SEO (Search Engine Optimization)” we introduce the Google Panda algorithm. In this article from Smart Strategy Blog, we will get acquainted with the Panda algorithm and its effect on search results.

panda algorithm
panda algorithm

Why was the Panda algorithm created?

In 2010, Google’s search engine suffered a major crisis. This fundamental crisis was created by the increase in poor quality content and the sharp decline in the quality of search results. The problem posed a severe challenge to Google’s business model based on customer satisfaction with search results.

Following these problems, in 2011, Business Insider published a headline that made Google feel more threatened:

“Google’s Search Algorithm Has Been Ruined, Time To Move Back To Curation”

Undoubtedly, using such titles in reputable newspapers severely threatened Google and negatively impacted the company’s reputation and stock. Eventually, the alarm went off, and Google responded by introducing the Panda algorithm.



Google Panda Algorithm Updates

The first version of the Google Panda algorithm was introduced on February 23, 2011.

The next day, on February 24, Google published a blog post about the new algorithm, explaining that it had released a robust algorithm to improve search results, significantly changing 11.8% of search results. The following is an integral part of the text of this blog post:

panda algorithm announce
Panda algorithm announce

Following the release of this algorithm and its update, a study called “Winners and Losers” was conducted by Search Metrics, which showed that the sites with the highest rankings deserved it. In addition, some popular websites like WikiHow tried to follow the correct instructions and improve the quality of their website after this update.

The most apparent change with the introduction and development of Google’s new algorithm was the destruction of the “Content Farm.” Content farming was a way in which web admins published worthless or low-value articles in large numbers and engaged in malicious linking to those pages.

content farm
content farm

According to statistics, most of the websites that got downgraded had at least one of the following problems:

  • Improper and ugly design
  • Annoying ads
  • Excessive repetition of keywords on the page
  • Failure to follow editing and writing tips
  • Use repetitive phrases and combinations
  • Low value and quality of content


Panda fines waiving; A heavy price to make a panda angry

It won’t be easy to fix if the Panda algorithm penalizes your site. As long as this algorithm improves the performance of areas concerning quality content, the best solution is to produce unique, new content and improve the quality of previously published content.

Initially, some penalized websites produced new pages by combining the content of thematically similar pages. Also, by editing the content and structure of these pages, they recovered well in ranking and removing fines.

The Panda algorithm has changed a lot over the years. At first, this algorithm looked at the whole site and the quality of the content on all pages, but then it turned its attention to each page of the site.

Panda may remove only one or more pages of your site from Google results, but if the number of pages penalized by Panda is high, all pages of your site will be downgraded.


The Panda algorithm has penalized my site; what should I do?

If you are sure that your site has been penalized by the Panda algorithm, you will have a complicated process to get rid of it. The first step is to decide if this site is worth the time and money consuming.

Sites that publish worthless content fall into two main categories. The first category is those who, in addition to their specific and valuable content, collect many articles or news from other sites and publish them on their site. The second category is sites with no helpful content; all the contents are a manual or automatic collection from other sites.

  • If you are in the first category, We recommend removing extra pages and low-value content from your site and removing them from the search results using the Remove URLs tool in the Google Search Console.
  • If you are in the second category, You have nothing to lose. You have not put much effort into producing these pages or launching this site. We suggest you forget this site and launch another site with the right SEO and content production strategy.

see the panda algorithm video on the smart strategy youtube channel.



In this article on smart strategy, we thoroughly explain Google panda algorithm. To ensure the correctness of your website performance, you can contact us or send your request from the smart strategy SEO services. 

Also, you can visit our LinkedIn profile for more digital marketing infographics and summarized articles.