You may have launched a new website and noticed that your page rank in Google has changed significantly. Of course, this is a concern at first, but there is nothing to worry about! Google has created an algorithm called Google Dance to see how satisfied users are with your content. With the Google Dance algorithm, Google can examine users’ behavior toward different websites.

Google Dance is a little disturbing at first glance, but when you look a little deeper, you will find that Google Dance helps a lot with newly established websites. In this article on the smart strategy blog, we will dive deep into the Google Dance algorithm and see how to use it in the best possible way.

google dance infographic

How did Google Dance Algorithm come about?

Google has developed various algorithms to rank different websites in the best possible way. Like the rank brain algorithm, websites that follow Google algorithms will reach the top of Google’s ranking. If you have a new website, Google Dance will help you grow if you have valuable and helpful content for users.

When you start a new website, Google does not know how valuable and useful your content is! Therefore, the behavior of users toward your website will significantly impact your growth. Users who enter your website and see valuable content will stay there for a long time. This led Google to create the Google Dance algorithm. In google dance, websites that do not have good rankings are redirected to the first pages of Google for a short time so that your users can see them. If the user behavior is appropriate, Google will realize that the page is valuable.


user friendly content | smart strategy

What is Google Dance Algorithm or Google Dance?

Now that you know the impact of user behavior on site rankings, it’s time to see what Google Dance’s algorithm is! Google takes a few pages to the first ranking to see how valuable that page is. In this case, users will enter your website and check your content. If you have valuable content and the website’s structure is appropriate, the user will stay and read the content.

If your content is not relevant or helpful to users, they will leave it quickly. So, if the signal sent to Google is inappropriate, Google will find that the webpage is not beneficial to users. Google Dance is usually for newly launched websites, but sometimes other websites get involved.

Why is the Google Dance algorithm so important?

Google Dance is one of the essential Google algorithms that can grow your site! You must think of engaging, valuable, helpful, and practical content to use this algorithm in the best possible way and get great results. For example, when users search for a keyword phrase, they need or are interested in it. So they want Google to show them a site with that kind of content. If this happens, the user will stay on the site and may even interact with it; For example, they may post a comment for you and express their opinion.

Google’s artificial intelligence examines websites in terms of structure and technical issues, but it is still not advanced enough to replace the human mind. So it can’t tell if the content is worth displaying on Google’s first few pages. That’s why it pays attention to the behavior of users who enter your website. So if you want to get to the top of Google, generate valuable content for users.


The impact of Google Dance on new websites

In the previous section, we said that Google Dance was created more for new websites! This is because new websites are still less potent than older sites, no matter how strong they are. So if such websites want to reach the top ranks over time, they have to wait; It may even take several years. Google seeks to provide high-quality results to users. So the previous algorithms do not apply to new websites! Google Dance scans new websites and dances their rankings.

When a new website enters the competition, it ranks poorly on Google. For example, you may have results on the third page of Google that, naturally, few users visit. Google will take you to the first page quickly to see how users treat your site pages. It’s not hard to stay on the first page of Google; you need good content to come to the first pages with Google Dance and stay there.


google dance for new site | smart strategy

Which websites affect by Google Dance?

The notion that Google Dance is only for new websites is not valid. Google Dance significantly impacts new websites, but it was not created solely to review them! Some areas make sudden changes, and Google Dance checks them. There are generally four types of websites that Google Dance examines:

  • New websites

The first websites that are affected by Google Dance are newly established. New websites have not existed before and have no results on Google. In this case, Google does not know whether the content on this website is helpful for users! In such a situation, Google tries to take you to higher ranks with Google Dance and see if your content is helpful to users or not. If applicable, it will keep you ranked high with a slight drop. But if it is not applicable, it will return you to the previous level or even weaker.

  • Websites with duplicate content

Some websites have duplicate content that is useless to users. In such a situation, Google dancing causes us to know whether that content is helpful for users! If you have to use duplicate content on your website, it must be in a way that is useful to users, and of course, you have included the link to the source.

  • Websites with a large volume of link building

Link building is a critical issue in SEO! Sometimes websites receive a lot of backlinks regardless of SEO KPIs. For example, if a website has not yet been linked and wants to get backlinks from a thousand domains, Google will be suspicious. Such websites suffer from Google Dance, and if the pages fail to satisfy users, they will drop sharply. Therefore, you should follow the principles of link building and avoid creating many links for your website! Because this type of SEO is a black hat, and Google is entirely against it.

  • Websites with new keywords

Sometimes websites come up with new keywords that few businesses have worked on. Google uses Google Dance’s algorithm to track users’ behavior toward such keywords. If users search for it and enter the area, Google will recognize that keyword consistently if they behave well. In this case, if you have good content, your site will be displayed to users as a good result. So if you have relatively new keywords that are less searched on Google, have valuable content for Google Dance to help you grow.


How to progress with Google Dance algorithm?

Google Dance is good for some websites and bad for others! It depends on the website to what extent it has satisfied users and Google. To get the best results, consider what content can meet users’ needs before considering Google rankings. If you ask this question, you can quickly generate content that is valuable to users.

In such a situation, you have valuable content for users and can meet their needs. Google Dance takes you to the top, and when it sees that user behavior is appropriate for your quality content, it puts you in the top rankings forever. There is no higher value than getting your site to the top of the keywords and attracting thousands of users at no cost.



In this article on smart strategy, we reviewed Google Dance and everything you need to know about it. If you have questions, you can ask through the comments section so that we can guide you entirely, or you can contact us. visit our linkedin profile to see our content summaries.