Content marketing tools are softwares for creating, managing, and publishing content in your marketing channels to achieve your goals. But which of them is better and more practical? This article on smart strategy introduces some content creation and content marketing tools. In addition, these tools help you measure your content marketing ROI. 

Content marketing tools

These tools provide a general overview of content marketing performance and help you create and optimize content.

1. WordPress: the essential content marketing tools

WordPress is the most popular content management system (CMS) used by about 75 million websites. You can manage your web pages, blog, and landing page with WordPress.

This platform is flexible and easy to use, even for people who are not professionals in technology. WordPress supports both the back end (the part you enter to make site changes) and the front end (the visible and public part of the website) of websites.




WordPress has two versions:

Com: This version hosts your website. You pay for WordPress to handle software downloads, web hosting, and servers for you.

Org: This version of WordPress software is free, and you can download and install it on your server and use it to launch your website.

The condition of the free version of WordPress is that its name (WordPress) is often mentioned in your blog’s address (URL).

2. Contently

Contently is one of the practical content marketing tools that makes planning, creating, publishing, and measuring easy. The platform mainly focuses on writing articles but supports all kinds of content – from videos to podcasts.

3. HubSpot: leading content marketing tool

HubSpot is a leading marketing automation system. The system began with the goal of helping organizations implement inbound marketing strategies (mainly using content marketing tactics). Today, HubSpot is a complete platform that can be used for marketing, sales, customer service, and customer resource management (CRM).

HubSpot lets marketers publish content quickly and link it directly to the sales funnel. As a result, this platform makes the return on investment (ROI) process of content marketing more accessible.


Content research tool

4. Buzzsumo

This tool finds influencers in different fields and identifies authors and publishers relevant to your workspace. Buzzsumo is an excellent source of content ideas to help you stay on track with what matters to your consumers.

This tool helps you find the most relevant content and interactive influencers. You need to know this essential information when looking for an influencer to work with or during the content research process.

Buzzsumo does not have a free version but offers a free trial version.

5. Google Keyword Planner

keyword research is one of the most effective content marketing tools that help you find topics of interest to your target audience. And Google Keyword Planner is a suitable tool for this. 

For example, with the help of this tool, you can:

  • Discover new keywords; This way, you enter the keyword related to your work, and this tool will show you similar keywords many users search for.
  • Predict search terms; You can search this tool for words you think are inspiring in your work and find out if your audience is searching for them too.

Keyword planner is part of your advertising dashboard; You don’t need to buy Google ads to use it; you need to set up a free account.


Content creation tool

6. Grammarly

Grammarly is among the most helpful content marketing tools that automatically check your writing for all mistakes. The tool downloads and installs like an extension in your browser and automatically scans everything from your email to your social media posts.

If you install Grammarly on your computer, you can check text in other tools such as Microsoft Office, email programs, etc. In addition, you can activate this program anywhere you write to ensure that you have written the correct text.

7. Google Docs

One of the most accessible tools to use in writing projects is Google Docs. With this tool, several people can collaborate to edit an article simultaneously.

This tool is free, but you must have a Gmail account. In addition, you can use Google Drive to store your documents up to 15 GB, but if you need more than this space, a monthly payment is required.


keywords tracking tool

8. SEMRush

SEMRush is one of the leading tools in Search Engine Marketing (SEM) and provides a set of features for content marketers to track the performance of articles and landing pages for specific search terms.

This tool allows you to manage search engine optimization, advertising campaigns, content, and social media marketing all in one place. But the most specialized part of this tool is the “search” section.

9. Mozbar

Mozbar is a free web SEO toolbar. This tool provides you with link elements between pages in SERPs and helps improve your site’s SEO.

10. Ahrefs

Ahrefs, like the last two options, is another strong competitor in keyword research and content marketing tools. They provide SEO tools to help you optimize your website, analyze your competitors, learn more about what your customers are searching for, and learn the best content for your business. Finally, you can track your site’s progress in web ranking with the help of this tool.


The content marketing analysis tool

11. Google Analytics

Google Analytics is the most crucial tool for tracking website performance, Whether it’s a static website, landing pages, a blog, an e-commerce site, etc. In all these cases, Google Analytics can provide you with website-related metrics such as:

  • the number of visitors, 
  • conversions, 
  • site traffic sources, 
  • the cost of acquiring new customers, and many more. 

12. Google Search Console

This tool gives you information about how your content has performed. For example, with the help of the search console, you can find out how many people have seen your article and clicked on the link.

Google Search Console is a free tool that helps you monitor your site’s presence in Google search results and fix its problems. You don’t need to register to be in Google search results. Instead, the console helps you understand how you are from Google’s point of view and can improve it.

13. Hootsuite

  Hootsuite is a leading social media management tool to help you publish, monitor, and track your social media efforts. You can use their campaign to measure the performance of your social media content. Also, this tool tells you which content has brought the most traffic to your site and generated discussion on your social media channels.


Content optimization tool

14. ClickFunnels

ClickFunnels is another content marketing tool to create landing pages that are more effective and easier for customers to use. With the help of this tool, you can guide users step by step through the sales process and track people who did not purchase so that you can remove obstacles. These efforts are made all along the funnel, and if your goal is conversion, this tool will help you optimize your content according to your goal.

This service is not free.

15. Yoast

When it comes to search engine optimization, you won’t find a better tool than Yoast. Yoast is a popular WordPress plugin that allows you to specify things like web page metadata and shareable sections of your social media content.


yoast seo

16. Trendemon

Trendemon is another content marketing tool that measures the impact of content marketing on sales and automatically provides the most effective content to your site users. It integrates with your marketing automation and CRM to drive the customer journey from your site to deeper business goals like sales opportunities and revenue.



in this article on smart strategy, we dive deep into content marketing tools.

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