In the previous article, where we talked about the google MUM algorithm, we have a general explanation of the MUM algorithm, its strength, the role of artificial intelligence in it, the questions raised about it, and how to prepare to face it. Google MUM is one of the newest algorithms of Google, which does not have detailed information about how it works. In this article on the Smart Strategy blog, we will explain four characteristics of the MUM algorithm to create more knowledge about it.


History of MUM algorithm

Last year, Google unveiled the MUM algorithm during the Google search on 2021 event, which was presented to add unique features to the SERP and redesign this page. In Mum Algorithm, Google has completely changed the search page and has used structured data and rich snippets in the MUM algorithm in a different way to provide more detailed results to users.

Google claims that with the introduction of artificial intelligence based on the MUM algorithm, the quantitative and qualitative process of displaying results to users will take a growing path because of Machine Learning technology, which is constantly investigating and learning user behaviors and feedback. In this regard, what is most visible in the MUM algorithm is the provision of solutions such as Google Lens for natural and visual search to improve the user experience. Undoubtedly, this topic will change the path of SEO sites!

READ  Comprehensive guide to Rank Brain algorithm

Let’s look at the technologies used in the MUM algorithm and learn about the future of SEO and the significant change waiting for websites.3


Main features of the MUM algorithm

Google has redesigned the search results page with its new technology, MUM, and calls it a new level of powerful engine capabilities. This algorithm activates the “questions about what you see” feature on the Google results page. This feature, which is based on machine learning, carefully examines user feedback and learns their behavior at the same time.

The MUM algorithm modifies the search results page with three general indicators:

  • Things to know
  • Topic zoom
  • Visually browseable search results

These three indexes provide the most relevant and popular content that users search for, based on a deep search and in the fastest possible time. This feature is tied to SOP technology or Search On Picture, and with the help of MUM, it displays results that are so close to the taste and factors desired by users.


characteristics of mum algorithm
characteristics of the mum algorithm


Four characteristics of the MUM algorithm; A trip to the future with Google!

The MUM algorithm improves and redesigns the search results page with four unique features. Let’s take a look at these features:

 Things To Know

The first exceptional feature of the Google MUM algorithm is to provide more detailed and classified information related to the user’s search topic. Google collects this detailed and completely relevant information with the help of featured snippet data.

With the help of this feature, when we search for a topic, we are precisely on the path that will display the results according to our desire, like turning the pages of an exciting book or watching a popular series that we can’t postpone reading or watching its next episodes until tomorrow. Machine learning technology has come to provide you with everything you want.

READ  What are Google Ads pricing strategies?

Refine & Broaden this search

Google wants to become a massive encyclopedia of information related to our queries and present search results so that the topics related to the first results match the user’s interests. The Refine & Broaden this search feature allows Google to display results based on the user’s knowledge in addition to the links in the content that an SEO expert chooses to compile.

With these characteristics of the MUM algorithm, the topics related to our search are not only obtained through content arrays; It is Google that knows the user and, with the help of AI intelligence used in Refine & Broaden, takes him away from disappointing results and puts him on a path that he does not stop browsing. This feature guarantees a satisfactory user response from entering Google and a definite purchase for business owners.

 Visually browsable

Visually browsable technology in the Google MUM algorithm helps the user understand their ideas with visual and natural data. Google collects the data required for this feature through users’ search history in Google Chrome.

For example, when we look at pictures of spring flowers in Google Chrome, and at the same time, we search on another page with the phrase “ideas for bedroom wallpaper,” Google realizes that we are looking at the picture of spring flowers. We like it, so it shows us a collection of images that have floral designs.

Google talks to the user by putting together the user’s search history and, in this way, communicates with the user’s mind so that the visual data is inspiring and understandable. Interesting, isn’t it? These are just a few fantastic capabilities mum brings to the search results page.

READ  How to make an effective digital marketing plan?

Videos in Google Search

Using the MUM algorithm, Google can understand movies and videos all over the web more directly. If in suppose past, topics related to a “text query” were displayed in different forms on the search results page, the. In that case,d issues in a video are identified with this feature in video searches.

But this is not the whole story; Google can also understand and process the images and sounds inside the videos. Therefore, crawling and indexing will no longer be limited to website pages; Your tutorials on YouTube, your voice on podcasts, and even Instagram videos will be crawled and indexed. Therefore, soon you may find the answer to your searches among the videos and podcasts suggested by Google.

In the following article, we will examine the impact of these changes on the user experience and SEO of sites.



In this article from Smart Strategy, we explained the four characteristics of the MUM algorithm and its effect on the output of search results. If you have any questions on this topic, you can contact us or request a free proposal from our SEO services.