Buy backlinks. Is it the right decision? Although webmasters know about the positives of link building, including Dofollow, Nofollow, Sponsored and UGC links, they are also aware of the negative impact of buying backlinks on SEO and getting a lot of inappropriate links. One of the common questions that arise is, “What is the effect of buying backlinks from sites with high page rank? ” How will Google find out if it’s paid? In the article “An Ultimate Guide to SEO (Search Engine Optimization)” we introduce backlinks.  Join this smart strategy blog to find the answer to your question.


What is the effect of buying backlinks from sites with high page rank

The answer to this question is straightforward. Buying backlinks is not the right thing to do! If you are looking for a good place in Google results and you have a long-term plan for your work, buying backlinks is not a good way because you may face serious problems such as site penalties by Google.

Simply put, Google recognizes external SEO and building backlinks to your page or site as a positive vote from users or other sites. The more votes you get, the better your chances of winning the Google election. Google has explicitly stated that buying backlinks is against the policies of this site and is considered a violation. The problem starts with the fact that users think that buying votes can deceive the search engine and win this election, but Google’s monitoring of buying backlinks is very complex and powerful.

Google warns sites about the negative impact of buying backlinks
Google warns sites about the negative impact of buying backlinks


How backlinks affect Google results

If your backlink is from a reputable site with a high page rank, it will undoubtedly have a more significant impact on your SEO. This has led to purchasing backlinks from influential sites with high prices in the past few years. Google identifies the site’s subject based on the words around a link.

For example, many sites refer to the Amazon site on their pages, usually with the word “Books” in their sentences. Therefore, by searching for this word in Google, you will see the Amazon site in second place after the Google library, but For the Amazon site, the word “Cars” is not recognized as a keyword because it has no good inbound link to it.

As a result, buying backlinks will be effective for your site only if it is from reputable sites related to your field of work. You should also pay special attention to the linked word or phrase or the anchor text and the words around it because your backlinks will affect that keyword in Google results and not all the words you have chosen as your target.


Google detects buying backlinks.

Google has a variety of ways to detect backlinks being bought by sites. The most important of these is Google’s special team to combat this phenomenon, which has no task other than surfing the Internet and identifying sites that sell links. If you have found a suitable site to buy backlinks, there is no reason why the Google team can not identify it.

You might think that Google employees do not have enough time to check all the sites and pages and identify the sites that sell backlinks, which of course is a good idea! But usually the sites that sell backlinks and link to many pages with different topics are noticed by their competitors and are reported directly to Google by these people.

In this case, an expert will check the site and will manually fine it if he is sure of buying and selling backlinks. A site that has been penalized in this way will receive a message with the subject of Unnatural Links in the Google Search panel of its console and in the Manual Actions section.

The image below shows this message in the old version of Google Search Console for a site that has sold backlinks.

unnatural links manual action in search consoule
unnatural links manual action in search consoule


The second image shows an example of Google’s manual penalty for a site that buys backlinks, and due to the change in the appearance of Google Search Console in the new version, the way it is displayed is different.


buying backlinks penalty
buying backlinks penalty


Google encourages users to identify sites that try to deceive the search engine in this way. The number of inbound links to your site over a period of time and the context of the reference sites are other criteria for Google to identify infringing sites.

After updating the Penguin algorithm, the abnormal use of a specific phrase such as anchor text has been added to the list of Google violations in buying backlinks.


A few important points in buying backlinks

If you still insist on this and do not like principled and better ways such as content production, consider the following points before spending any money and accepting the risk to minimize the possibility of penalties for your site:

  • Buy backlinks at intervals and separately.
  • Contact the site owner directly and do not cooperate with advertising intermediaries.
  • Do not cooperate with sites that sell links widely and accept ads.
  • Instead of text ads in the sidebar or footer of sites, use content ads and dedicated content.
  • Instead of buying backlinks on all pages of a site, advertise on one or more specific pages.
  • The ratio of purchased links to the total natural links of the site is less than 10%.

The point that we should mention is that in case of bad link building and spam links entering your site, you can use the Google Disavow Tool to remove inappropriate links.


In this post of smart strategy, we explain the effect of buying backlinks on site SEO and important points in buying backlinks.

One of the most important factors influencing the acquisition of a place in Google results is the observance of internal link building standards and development of a strategy for external link building. Buying backlinks can cause your site to be penalized by Google, but if you know the principles and standards of link building well, you can benefit from the amazing effect of backlinks without the possibility of being penalized.

If you have any questions on this topic, you can contact us or request free proposal from our SEO services. Also, Visit our LinkedIn profile to have more digital marketing infographics and summarized articles.