Evidence shows that traditional forms of advertising are not as effective as they used to be. Most people find native ads more reliable and attractive than traditional ads and pay more attention to the content of native ads. So you get more clicks and sales from native ads compared to other ad formats. This smart strategy blog article will speak about native ads and how to create native ads.
What are Native Ads?
Today, with the increasing popularity of native advertising, the days of banner ads and pop-ups are over. What are native ads? Native advertising is a type of online advertising that have more coherence and harmony with the platform of the original published content. Banners and pop-ups distract readers, but native ads naturally blend with the content around them.
In native ads, businesses advertise their product or service with appropriate content related to the space where their audience is located. Space or platform means content publishers and distributors. Today, native advertising can be seen in social networks, blogs, and online newspapers.
Using native advertising, you should consider a key point: your ad must be original. In the following, we will introduce you to some unique advertising principles and methods to provide native ads.
What are native ads content?
Many people associate native advertising with sponsored content. Native advertising is part of content marketing, But we need to expand our view of matchmaking and what we can do with it. Native ads can be animations, videos, or a collection of images. It can be unique, engage with people, and help businesses become known as experts in their industry. Native advertising is more likely to be seen than sponsored content.
Expansion of creativity in all types of native ads
For the content of the website or Instagram post that you are trying to share in the form of native advertising, You have to use your creativity. Ask yourself, does this content create a good experience for where the consumer wants to use it? How does the target audience experience this advertising content? What can the audience expect to experience? Considering the experience the user gets in the channel that buys from you, You can optimize the same user experience for another channel. What brands and media teams need to focus on is thinking about how to create content that is consistent with other consumer experiences.
6 popular types of native ads
Native advertising is classified into two types of closed and open ads:
- Closed ads are a type of ads that are displayed on closed platforms. That is, for example, social networks because only people who have user accounts on that platform can view its content.
- Open ads are ads that are broadcast simultaneously on many online platforms. These ads have more reach than closed types.
Now that you know who the native ads are for and how you can use them, you must choose the type that suits your product or service. To help you choose the best kind, let’s take a look at the most popular types of native ads examples:
This type of sponsored content appears in social media feeds or other websites. For example, in-feed ads, as popular native ads examples, are placed between the non-paid content of the display website.
Suggested shopping list
This type of native ad is placed on internet sales sites that do not have textual content; That is, they can be ranked among the list of products or services of the display site. The main difference between native ads and other listing products is that when users click on a native ad, They are redirected to the advertiser’s page.
This content is created and published by the influencer or blogger but sponsored by a brand. These native ads are sponsored posts by influencers on social networks or blog posts promoting a brand from their point of view. Typically, brands pay for this content.
Similar banner ads
This type of native ad is like any other advertisement you have seen so far, But they match entirely the environment in which they are placed.
Recommended widget usually appears as an integrated widget on the right side or at the bottom of the page.
This type of ad appears at the beginning of the search based on the keyword searched by the user. This type of advertising is also known as native because the search results appear organic.
How to create native ads strategy?
Compared to traditional ads, native ads are an effective tool for generating business sales leads. Digital marketers estimate that $44 billion was spent on display advertising in the United States in 2019.
When thinking about a native ad strategy, consider the following:
- Who is your audience?
- What results do you want to achieve? Such as increasing brand awareness, generating sales leads, or growing sales
- What content will help you achieve your goals? (think of interesting, valuable, and relevant content)
- Which operating systems will you run your Native Ads campaigns on? (such as publisher sites or social networks)
- What type of native ads will you run? (content discovery, in-feed ads, recommended widgets, video campaigns, paid search)
- How will you measure success?
7 Steps on how to create native ads
Trying out a new marketing strategy can sometimes be daunting, especially if you’ve established your current approach. But getting started with native ads is easy. Here are the steps to create successful native ads:
Set campaign goals
Creating a native advertising strategy starts with targeting. Be specific about the results you want to achieve with native ad campaigns. The following goals are usually considered:
- Generate more sales leads
- Acquiring subscribers or site members
- Increase site visits
- Increase brand awareness
Goals can include activities you intend to lead the customer to purchase, or your goal is to get more people familiar with your brand, read your content, spend more time on it, and target performance results.
Be more specific in describing the goals of your native advertising campaign. For example, It is not enough to say that my goal is to increase subscribers; Rather, you should know how many subscribers you want and set a deadline to reach it.
Determine your target audience
In creating a native advertising strategy, the next step is to define the audience you want to target. You may know who you want to reach based on your buyer personas. This is a good starting point, but native ads can show your content to people who have never heard of your brand but are reading the helpful information you produce. Therefore, it is wise to keep your goal minimal at first. Then, you’ll see who responds to your ads if you don’t prejudge the outcome.
With the development of a native advertising strategy, you can target ads based on age, gender, interests, location, device usage, buyer intent, and more. This ensures you are targeting the right people with the right content, on suitable devices, in the right places, and at the right time.
Choose the right platforms to run the campaign.
Some platforms give you access to hundreds of publisher websites running native ad campaigns. As part of your matchmaking strategy, you may decide to work with traditional media publishers or new media, or a combination of both. The important thing is that they are suitable for your native ads.
To create, look at the reach of the audience that could potentially view your content. Also, pay attention to relevance, whether the site content and audience demographics match the people you want to reach.
Additionally, on publisher sites, some filters determine where to display your native ads. You can target publishers by location, device, and more. Once your campaign starts running, pay attention to your stats, then adjust the components to get the results you want.
Identify valuable content
At the core of any affiliate marketing strategy is valuable content, but you need to change your mindset. Instead of thinking like an advertiser, think like an audience and consider what attracts your target audience. Valuable content performs very well in Native Ads. You’re on the right track if your goal is informative, relevant, and low-value content. Before any action, create the right content and if you don’t have the right content, complete it and make your matchmaking strategy more effective.
Types of production content
Types of production content
- Helpful content to educate and inform people and help them get to know your brand (top of the funnel)
- Content for specific products or services that are targeted at generating leads but are still informative (middle of the funnel)
- Sales Content (Bottom of Funnel)
Creating attractive content
Once you’ve identified your campaign content, it’s time to create your ads. Your content should include titles and thumbnails; their existence is essential. They are your only chance to get your readers to click.
It’s worth experimenting with different combinations of headlines and thumbnails to discover what works best for your target audience. For example, depending on your audience or location, it may require a URL similar to the title or a different thumbnail.
If you need help with this, use the Taboola Trends tool to identify best practices for matching ads to different audiences and segments.
Allocation of campaign costs
Cost per click, or CPC, is the amount you pay each time someone clicks on your campaign. Start by determining your ideal CPC and spending limit (how much you want to spend in total). You can get some valuable traffic for $50-$100 a day, but it’s wise to use a high CPC when starting with native ads. This will get your content in front of more people and give you more data to work with.
Data monitoring and campaign feedback
Whether you have launched a campaign on your own or in collaboration with an advertising agency, you should not forget to monitor the results. You should watch campaign data and results to see how close you are to your goals. You should analyze the data daily, especially at the beginning of the campaign, so if things aren’t going the way you want, you can try other methods. For example, you can run an A/B test on headlines and images to find the most effective combination for each campaign.
conclusion on how to create native ads
Choose native Ads as a reliable method that is more attractive and effective than traditional ads. Follow these seven steps on how to create a native Ads strategy:
- First, clearly define the goals of your campaign
- Know your audience
- Choose the right platforms to run the campaign
- Write valuable content
- Be creative
- Allocate a cost to the campaign
- Analyze the results.
Follow these seven steps to create a successful and effective affiliate marketing strategy to improve brand awareness, lead generation, and sales.
For a free consultation with our PPC strategist, please get in touch with us with the smart strategy PPC services.